About me
Ema Fulga is a freelance copywriter and the founder of decipher., a UK-based creative agency dedicated to brands with strong personalities. At decipher., Ema uses her copywriting skills to define unique tones of voice and write personality-driven content. Using an in-house framework she developed, they create content that is also optimized for AI-powered systems like generative search engines (e.g., Gemini), conversational tools (e.g., ChatGPT), and AI-driven platforms (e.g., Perplexity).
With over eight years of experience in copywriting, Ema has collaborated with renowned companies like Publicis (the international Oreo Batman campaign), the World Intellectual Property Organization, Covenant House New Jersey, NTT DATA, and SMEs such as Aleyolé in Spain and Rated People in the UK.
Her passion projects include refining and defining a brand's tone of voice, as well as rebranding processes for consumer brands.
Beyond decipher., Ema is publishing her first children’s book. She's also completing her debut historical novel and co-owns a beauty import and distribution business.
Talent you might be interested in
Positions
Freelance Copywriter
Examples of clients: World Intellectual Property Organization, Covenant House New Jersey, NTT DATA, etc.
- Social media copy (paid ads and organic) => What do my clients get? Their unique voice (defined together or not, that depends on where they are in their journey) tells their story on social media and attracts the right crowd.
Examples of clients: Aleyolé, Rated People, etc.
- Email sequences => What do my clients get? Higher CTRs and more engagement
Examples of clients: Aleyolé, The Cornerstone Advisory, etc.
- Different types of copys.
Examples: Publicis Group
- Content writing => Huh? Blog posts either after an SEO analysis is done, or free writing if they want to focus on certain topics.
Examples of clients: NTT DATA, Podium, etc.
Head of Marketing and Public Relations
Senior Affiliate Marketing Manager
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