About me
As a Data and Business Analytics professional, I deliver actionable insights that drive business performance. With 3+ years of experience in Marketing Analytics and KPI reporting, I bridge technical analysis and strategic decision-making to create value across industries. My career goal is to advance into Digital Transformation roles by leveraging data-driven strategies to optimize organizational growth.
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Positions
Research Executive
Karachi
Pakistan
February 2025 - Present (1 month)
As a Research Executive in the Quantitative Division at Markematics, I specialize in leveraging mathematical and statistical techniques to provide data-driven insights for top national and multinational brands. My work involves managing and executing quantitative research projects from start to finish, including designing methodologies, collecting and analyzing data, and delivering actionable reports.
A significant part of my role is translating complex datasets into clear, concise, and insightful findings that inform strategic marketing and business decisions. I utilize statistical software and mathematical models to uncover meaningful patterns and trends, helping clients understand their market and consumer behavior.
I have the privilege of working with a diverse portfolio of prestigious clients, including EBM, PSO, National, Nando's, and Sapphire, among others. This experience has provided me with a deep understanding of various industries and market dynamics. My responsibilities also include presenting research findings directly to clients, building strong relationships, and providing expert consultation on research methodologies and data interpretation. Essentially, I deliver the data that helps these major brands to make informed strategic decisions.
A significant part of my role is translating complex datasets into clear, concise, and insightful findings that inform strategic marketing and business decisions. I utilize statistical software and mathematical models to uncover meaningful patterns and trends, helping clients understand their market and consumer behavior.
I have the privilege of working with a diverse portfolio of prestigious clients, including EBM, PSO, National, Nando's, and Sapphire, among others. This experience has provided me with a deep understanding of various industries and market dynamics. My responsibilities also include presenting research findings directly to clients, building strong relationships, and providing expert consultation on research methodologies and data interpretation. Essentially, I deliver the data that helps these major brands to make informed strategic decisions.
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