Franco De Felice (www.francodefelice.cc)

Generalist, and proud of it!

Creativity, content, strategy, influencers, people, art direction, leadership, copywriting, cars, trucks, airplanes, empathy, tourism, technology, coffee, nail polish, cookies, biscuits, makeup, burgers, pasta, emotional intelligence, artificial intelligence, glasses, smiles, happiness, work…

For over 20 years, I’ve been learning about everything that comes my way to deliver the best work for every client. In the past six years, I have focused on creative leadership, which has been my greatest source of motivation to keep evolving.

Today, I work as creative director, helping brands find their positioning and voice in the market. I develop visual identities, craft narratives that connect, lead creative processes, and build impactful campaigns. In recent months, I have repositioned companies, defined communication strategies, developed innovative visual concepts, and presented proposals to dozens of brands. My work is about connecting creativity and strategy to drive real results.