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Creative Award
New York, United States

2024 The One Show Award Winners

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Creative Use of Technology
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2024 The One Club for Creativity - Best of Creative Use of Technology
Creative Use of Technology

ADLaM

AGENCY: McCann New York
BRAND: Microsoft
AWARD: Best of Creative Use of Technology
ADVERTISER: Microsoft

2024 The One Club for Creativity - Gold Pencil - Technology for Good
Creative Use of Technology

ADLaM

AGENCY: McCann New York
BRAND: Microsoft
CATEGORY: Technology for Good
AWARD: Gold Pencil
ADVERTISER: Microsoft

2024 The One Club for Creativity - Gold Pencil - Innovation / Execution in Technology
Creative Use of Technology

Dreamcaster (board)

AGENCY: FCB New York
BRAND: Michelob Ultra
CATEGORY: Innovation / Execution in Technology
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2024 The One Club for Creativity - Gold Pencil - Technology as a Creative Tool
Creative Use of Technology

Women's Football

AGENCY: Marcel
BRAND: Orange
CATEGORY: Technology as a Creative Tool
AWARD: Gold Pencil
ADVERTISER: Orange

2024 The One Club for Creativity - Silver Pencil - Technology as a Creative Tool
Creative Use of Technology

ADLaM

AGENCY: McCann New York
BRAND: Microsoft
CATEGORY: Technology as a Creative Tool
AWARD: Silver Pencil
ADVERTISER: Microsoft

2024 The One Club for Creativity - Silver Pencil - Commerce
Creative Use of Technology

Oreocodes

AGENCY: VML Commerce
BRAND: Oreo
CATEGORY: Commerce
AWARD: Silver Pencil
ADVERTISER: Mondelez

2024 The One Club for Creativity - Silver Pencil - Creative Use of Data
Creative Use of Technology

Dreamcaster

AGENCY: FCB New York
BRAND: Michelob Ultra
CATEGORY: Creative Use of Data
AWARD: Silver Pencil
ADVERTISER: AB Inbev

2024 The One Club for Creativity - Silver Pencil - Innovation / Use of Media in Technology
Creative Use of Technology

Dashboard Billboards

AGENCY: Nord DDB STO
BRAND: ŠKODA
CATEGORY: Innovation / Use of Media in Technology
AWARD: Silver Pencil
ADVERTISER: SKODA

2024 The One Club for Creativity - Silver Pencil - Technology for Good
Creative Use of Technology

Women's Football

AGENCY: Marcel
BRAND: Orange
CATEGORY: Technology for Good
AWARD: Silver Pencil
ADVERTISER: Orange

2024 The One Club for Creativity - Silver Pencil - Technology for Good
Creative Use of Technology

Banned Book Club

AGENCY: FCB Chicago
BRAND: Digital Public Library of America
CATEGORY: Technology for Good
AWARD: Silver Pencil
ADVERTISER: Digital Public Library of America (DPLA)

2024 The One Club for Creativity - Silver Pencil - Commerce
Creative Use of Technology

Don't Delete Menu

AGENCY: VML (formerly VMLY&R)
BRAND: Wendy's
CATEGORY: Commerce
AWARD: Silver Pencil
ADVERTISER: Wendy's

2024 The One Club for Creativity - Silver Pencil - Technology for Good
Creative Use of Technology

Rewilding Mode (60s)

AGENCY: Prime Weber Shandwick
BRAND: Husqvarna
CATEGORY: Technology for Good
AWARD: Silver Pencil
ADVERTISER: Husqvarna

2024 The One Club for Creativity - Silver Pencil - Use of AI / Visuals
Creative Use of Technology

Album of the Future

AGENCY: Energy BBDO Brasil
BRAND: Rexona
CATEGORY: Use of AI / Visuals
AWARD: Silver Pencil
ADVERTISER: Unilever

2024 The One Club for Creativity - Bronze Pencil - Commerce
Creative Use of Technology

FitChix

AGENCY: VML Melbourne
BRAND: Honest Eggs Co.
CATEGORY: Commerce
AWARD: Bronze Pencil
ADVERTISER: Honest Eggs Co.

2024 The One Club for Creativity - Bronze Pencil - User-Generated Content (UGC)
Creative Use of Technology

Gonna Need More Tide

AGENCY: Saatchi & Saatchi
BRAND: Tide
CATEGORY: User-Generated Content (UGC)
AWARD: Bronze Pencil
ADVERTISER: Procter & Gamble

2024 The One Club for Creativity - Bronze Pencil - Experiential / Virtual
Creative Use of Technology

Love Squad

AGENCY: Uncle Grey
BRAND: Waoo
CATEGORY: Experiential / Virtual
AWARD: Bronze Pencil
ADVERTISER: Waoo

2024 The One Club for Creativity - Bronze Pencil - Technology for Good
Creative Use of Technology

Scrolling Therapy (132s)

AGENCY: DENTSU CREATIVE Argentina
BRAND: Eurofarma
CATEGORY: Technology for Good
AWARD: Bronze Pencil
ADVERTISER: Eurofarma

2024 The One Club for Creativity - Bronze Pencil - Use of AI / Visuals
Creative Use of Technology

Climate Realism

AGENCY: Leo Burnett Germany
BRAND: WWF Germany
CATEGORY: Use of AI / Visuals
AWARD: Bronze Pencil
ADVERTISER: WWF Germany

2024 The One Club for Creativity - Bronze Pencil - Innovation / Use of Media in Technology
Creative Use of Technology

Don't Delete Menu

AGENCY: VML (formerly VMLY&R)
BRAND: Wendy's
CATEGORY: Innovation / Use of Media in Technology
AWARD: Bronze Pencil
ADVERTISER: Wendy's

2024 The One Club for Creativity - Bronze Pencil - Technology as a Creative Tool
Creative Use of Technology

Promos de Barrio

AGENCY: DAVID
BRAND: Bavaria
CATEGORY: Technology as a Creative Tool
AWARD: Bronze Pencil
ADVERTISER: Bavaria