2024 The One Show Award Winners
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ADLaM
AGENCY:
McCann New York
BRAND:
Microsoft
AWARD:
Best of Cultural Driver
ADVERTISER: Microsoft
ADLaM
AGENCY:
McCann New York
BRAND:
Microsoft
CATEGORY:
Multicultural Impact
AWARD:
Gold Pencil
ADVERTISER: Microsoft
Heaven Fish
AGENCY:
Ogilvy
BRAND:
Regal Springs
CATEGORY:
Popular Culture Impact
AWARD:
Gold Pencil
ADVERTISER: Regal Springs
Runner 321
AGENCY:
FCB Canada
BRAND:
Adidas
CATEGORY:
Popular Culture Impact
AWARD:
Gold Pencil
ADVERTISER: adidas
Dogs without Borders
AGENCY:
VML Madrid
BRAND:
K-Dog
CATEGORY:
Multicultural Impact
AWARD:
Gold Pencil
ADVERTISER: K-Dog
Where to Settle
AGENCY:
McCann Poland
BRAND:
Mastercard
CATEGORY:
Multicultural Impact
AWARD:
Silver Pencil
ADVERTISER: Mastercard
Opt-Ink (135s)
AGENCY:
McCann Worldgroup Germany
BRAND:
Junge Helden
CATEGORY:
Popular Culture Impact
AWARD:
Silver Pencil
ADVERTISER: Junge Helden
Shift 20 Initiative
AGENCY:
Special Group
BRAND:
Shift 20 Initiative
CATEGORY:
Popular Culture Impact
AWARD:
Silver Pencil
ADVERTISER: Dylan Alcott Foundation
The Brake Room
AGENCY:
McCann New York
BRAND:
Chick-fil-A
CATEGORY:
Multicultural Impact
AWARD:
Bronze Pencil
ADVERTISER: Chick-fil-A
Banned Book Club
AGENCY:
FCB Chicago
BRAND:
Digital Public Library of America
CATEGORY:
Content at the Speed of Culture
AWARD:
Bronze Pencil
ADVERTISER: Digital Public Library of America (DPLA)
Grimace's Birthday (Case)
AGENCY:
Wieden + Kennedy
BRAND:
McDonald's
CATEGORY:
Popular Culture Impact
AWARD:
Bronze Pencil
ADVERTISER: McDonald's