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The One Show

Creative Award
New York, United States

The One Show Winners

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2024 The One Club for Creativity - Silver Pencil - Creative Effectiveness / Consumer / Brand
Creative Effectiveness

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2024
CATEGORY: Creative Effectiveness / Consumer / Brand
AWARD: Silver Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Innovation & Transformation / Innovation in Branded Entertainment
Branded Entertainment

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Innovation & Transformation / Innovation in Branded Entertainment
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Experiential / In-Person Events
Branded Entertainment

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Experiential / In-Person Events
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Digital Installations / Interactive & Immersive
Interactive, Online & Mobile

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Digital Installations / Interactive & Immersive
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Craft / Use of Technology
Branded Entertainment

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Craft / Use of Technology
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Use of Technology
Creative Use of Data

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Use of Technology
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Augmented, Virtual & Mixed Reality (AR, VR, MR)
Interactive, Online & Mobile

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Augmented, Virtual & Mixed Reality (AR, VR, MR)
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Innovation & Transformation / Innovation in Data
Creative Use of Data

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Innovation & Transformation / Innovation in Data
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Craft / Use of Technology
Integrated

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Craft / Use of Technology
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Craft / Use of Technology
Experiential & Immersive

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Craft / Use of Technology
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Gold Pencil - Craft / Use of Technology
Out of Home

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Craft / Use of Technology
AWARD: Gold Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Silver Pencil - Spatial Design / Experiential & Immersive
Design

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Spatial Design / Experiential & Immersive
AWARD: Silver Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Silver Pencil - Events / Hybrid
Experiential & Immersive

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Events / Hybrid
AWARD: Silver Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Silver Pencil - Experiential & Immersive
Creative Use of Data

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Experiential & Immersive
AWARD: Silver Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Silver Pencil - Use of Technology
Interactive & Mobile Craft

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Use of Technology
AWARD: Silver Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Silver Pencil - Experiential & Installations / Brand Installations
Out of Home

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Experiential & Installations / Brand Installations
AWARD: Silver Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Silver Pencil - Augmented, Virtual & Mixed Reality (AR, VR, MR)
Branded Entertainment

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Augmented, Virtual & Mixed Reality (AR, VR, MR)
AWARD: Silver Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Silver Pencil - Augmented, Virtual & Mixed Reality (AR, VR, MR)
Experiential & Immersive

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Augmented, Virtual & Mixed Reality (AR, VR, MR)
AWARD: Silver Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Bronze Pencil - Innovation & Transformation / Innovation in Moving Image Craft
Moving Image Craft & Production

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Innovation & Transformation / Innovation in Moving Image Craft
AWARD: Bronze Pencil
ADVERTISER: AB Inbev

2023 The One Club for Creativity - Bronze Pencil - Creative Effectiveness / Consumer / Brand
Creative Effectiveness

McEnroe vs. McEnroe

AGENCY: FCB Worldwide
BRAND: Michelob Ultra
YEAR: 2023
CATEGORY: Creative Effectiveness / Consumer / Brand
AWARD: Bronze Pencil
ADVERTISER: AB Inbev