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The Loeries

Creative Award
Johannesburg, South Africa

2018 The Loeries Award Winners

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2018 Loerie Awards - Grand Prix - Tactical use of Newspaper - Type A
Print Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Tactical use of Newspaper - Type A
AWARD: Grand Prix
ADVERTISER: Nando's

2018 Loerie Awards - Campaign Gold - Data Driven Campaign - Type B
Digital & Interactive Communication

The World's First Baby Marathon Trailer

AGENCY: The Star Film Company
BRAND: Huggies
CATEGORY: Data Driven Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Gold - Data Driven Campaign - Type B
Digital & Interactive Communication

The World’s First Baby Marathon Episode 2

AGENCY: The Star Film Company
BRAND: Huggies
CATEGORY: Data Driven Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Gold - Mixed-Media Campaign - Type B
Communication Design

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Mixed-Media Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Nando's

2018 Loerie Awards - Gold - Single Medium Element - Type B
Media Innovation

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Single Medium Element - Type B
AWARD: Gold
ADVERTISER: Nando's

2018 Loerie Awards - Campaign Gold - PR Campaign - Type B
PR & Media Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: PR Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Nando's

2018 Loerie Awards - Gold - Social Media - Type A
Digital & Interactive Communication

Breaking ballet

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Johannesburg Ballet Company
CATEGORY: Social Media - Type A
AWARD: Gold
ADVERTISER: Johannesburg Ballet Company

2018 Loerie Awards - Campaign Gold - PR Campaign - Type B
PR & Media Communication

Breaking ballet

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Johannesburg Ballet Company
CATEGORY: PR Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Johannesburg Ballet Company

2018 Loerie Awards - Campaign Gold - Branded Content Video – Series - Type A
Film

Breaking ballet

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Johannesburg Ballet Company
CATEGORY: Branded Content Video – Series - Type A
AWARD: Campaign Gold
ADVERTISER: Johannesburg Ballet Company

2018 Loerie Awards - Craft gold - Illustration - Type B
Communication Design

MTN Illustration

AGENCY: Grid Worldwide Branding (Pty) Ltd
BRAND: MTN
CATEGORY: Illustration - Type B
AWARD: Craft gold
ADVERTISER: Groupe MTN

2018 Loerie Awards - Gold - Single Medium Element - Type B
Media Innovation

Lucky Face

BRAND: LA LIBANAISE DES JEUX
CATEGORY: Single Medium Element - Type B
AWARD: Gold
ADVERTISER: LA LIBANAISE DES JEUX

2018 Loerie Awards - Campaign Gold - Shared Value - Type A
Shared Value

Digi Farm: Connecting smallholder farmers

BRAND: M-Agriculture
CATEGORY: Shared Value - Type A
AWARD: Campaign Gold
ADVERTISER: Safaricom PLC

2018 Loerie Awards - Craft gold - Writing - Type B
Digital & Interactive Communication

The World's First Baby Marathon

AGENCY: The Star Film Company
BRAND: Huggies
CATEGORY: Writing - Type B
AWARD: Craft gold
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Gold - Data Driven Campaign - Type B
Digital & Interactive Communication

The World's First Baby Marathon

AGENCY: The Star Film Company
BRAND: Huggies
CATEGORY: Data Driven Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Gold - Data Driven Campaign - Type B
Digital & Interactive Communication

The World's First Baby Marathon

AGENCY: The Star Film Company
BRAND: Huggies
CATEGORY: Data Driven Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Silver - Digital Integrated Campaign - Type B
Digital & Interactive Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Digital Integrated Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Nando's

2018 Loerie Awards - Silver - Digital Applications, Games & Interactive Tools - Type A
Digital & Interactive Communication

Culture Captcha

AGENCY: Scanad Kenya ( also Uganda & Tanzania)
BRAND: Kenya Tourism Board
CATEGORY: Digital Applications, Games & Interactive Tools - Type A
AWARD: Silver
ADVERTISER: Kenya Tourism Board

2018 Loerie Awards - Silver - Digital Applications, Games & Interactive Tools - Type A
Digital & Interactive Communication

Culture Captcha

AGENCY: Scanad Kenya ( also Uganda & Tanzania)
BRAND: Kenya Tourism Board
CATEGORY: Digital Applications, Games & Interactive Tools - Type A
AWARD: Silver
ADVERTISER: Kenya Tourism Board

2018 Loerie Awards - Silver - Single Medium Element - Type B
Media Innovation

Culture Captcha

AGENCY: Scanad Kenya ( also Uganda & Tanzania)
BRAND: Kenya Tourism Board
CATEGORY: Single Medium Element - Type B
AWARD: Silver
ADVERTISER: Kenya Tourism Board

2018 Loerie Awards - Campaign Silver - Data Driven Campaign - Type B
Digital & Interactive Communication

Breaking ballet

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Johannesburg Ballet Company
CATEGORY: Data Driven Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Johannesburg Ballet Company