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The Loeries

Creative Award
Johannesburg, South Africa

2018 The Loeries Award Winners

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2018 Loerie Awards - Grand Prix - Digital Integrated Campaign - Type B
Digital & Interactive Communication

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Digital Integrated Campaign - Type B
AWARD: Grand Prix
ADVERTISER: Sanlam

2018 Loerie Awards - Campaign Gold - Internet & Mobile Audio Commercials - Type A
Radio & Audio

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Internet & Mobile Audio Commercials - Type A
AWARD: Campaign Gold
ADVERTISER: Sanlam

2018 Loerie Awards - Craft gold - Music & Sound Design - Type B
Digital & Interactive Communication

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Music & Sound Design - Type B
AWARD: Craft gold
ADVERTISER: Sanlam

2018 Loerie Awards - Craft gold - Original Music & Sound Design - Type B
Radio & Audio

Soccer song for change

AGENCY: Ogilvy South Africa
BRAND: Carling black label - anti women abuse initiative
CATEGORY: Original Music & Sound Design - Type B
AWARD: Craft gold
ADVERTISER: Ab-inbev Africa

2018 Loerie Awards - Gold - Live Activations - Type A
Live Communications

Soccer song for change

AGENCY: Ogilvy South Africa
BRAND: Carling black label - anti women abuse initiative
CATEGORY: Live Activations - Type A
AWARD: Gold
ADVERTISER: Ab-inbev Africa

2018 Loerie Awards - Campaign Gold - South African Non-English Radio Station Commercials - Type A
Radio & Audio

Anniversary

AGENCY: FCB South Africa
BRAND: Toyota Hilux Hill Assist
CATEGORY: South African Non-English Radio Station Commercials - Type A
AWARD: Campaign Gold
ADVERTISER: Toyota Motor Corporation

2018 Loerie Awards - Campaign Gold - South African Non-English Radio Station Commercials - Type A
Radio & Audio

Lobola

AGENCY: FCB South Africa
BRAND: Toyota Hilux Hill Assist
CATEGORY: South African Non-English Radio Station Commercials - Type A
AWARD: Campaign Gold
ADVERTISER: Toyota Motor Corporation

2018 Loerie Awards - Campaign Gold - South African Non-English Radio Station Commercials - Type A
Radio & Audio

Boss Man

AGENCY: FCB South Africa
BRAND: Toyota Hilux Hill Assist
CATEGORY: South African Non-English Radio Station Commercials - Type A
AWARD: Campaign Gold
ADVERTISER: Toyota Motor Corporation

2018 Loerie Awards - Campaign Silver - Radio Station Commercials - Type A
Radio & Audio

Date

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Youth & Adventure
CATEGORY: Radio Station Commercials - Type A
AWARD: Campaign Silver
ADVERTISER: Flight Centre

2018 Loerie Awards - Campaign Silver - Radio Station Commercials - Type A
Radio & Audio

Swim

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Youth & Adventure
CATEGORY: Radio Station Commercials - Type A
AWARD: Campaign Silver
ADVERTISER: Flight Centre

2018 Loerie Awards - Campaign Bronze - Effective Creativity - Previous Winner
Effective Creativity

The Most Eligible Bachelor (Radio)

AGENCY: Ogilvy Africa
BRAND: Ol Pejeta Conservancy
CATEGORY: Effective Creativity - Previous Winner
AWARD: Campaign Bronze
ADVERTISER: Tinder

2018 Loerie Awards - Campaign Silver - PR Campaign - Type B
PR & Media Communication

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: PR Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Sanlam

2018 Loerie Awards - Campaign Silver - Integrated Campaign - Integrated Multimedia Type B
Integrated Campaign

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Integrated Campaign - Integrated Multimedia Type B
AWARD: Campaign Silver
ADVERTISER: Sanlam

2018 Loerie Awards - Silver - Branded Content Radio & Audio - Type A
Radio & Audio

Soccer song for change

AGENCY: Ogilvy South Africa
BRAND: Carling black label - anti women abuse initiative
CATEGORY: Branded Content Radio & Audio - Type A
AWARD: Silver
ADVERTISER: Ab-inbev Africa

2018 Loerie Awards - Silver - Single Medium Element - Type B
Media Innovation

Soccer song for change

AGENCY: Ogilvy South Africa
BRAND: Carling black label - anti women abuse initiative
CATEGORY: Single Medium Element - Type B
AWARD: Silver
ADVERTISER: Ab-inbev Africa

2018 Loerie Awards - Campaign Silver - Radio Station Commercials - Type A
Radio & Audio

Spike Lee

AGENCY: Joe Public
BRAND: Chicken Licken
CATEGORY: Radio Station Commercials - Type A
AWARD: Campaign Silver
ADVERTISER: Chicken Licken

2018 Loerie Awards - Campaign Silver - Radio Station Commercials - Type A
Radio & Audio

Slay Queen Makoti

AGENCY: M&C Saatchi Abel
BRAND: Windhoek Beer
CATEGORY: Radio Station Commercials - Type A
AWARD: Campaign Silver
ADVERTISER: Namibia Breweries Ltd

2018 Loerie Awards - Campaign Bronze - Radio Station Commercials - Type A
Radio & Audio

Times Change, power doesn’t

AGENCY: Grey Johannesburg
BRAND: Duracell
CATEGORY: Radio Station Commercials - Type A
AWARD: Campaign Bronze
ADVERTISER: Berkshire Hathaway Company

2018 Loerie Awards - Campaign Bronze - Multiple Media Campaign - Type B
Media Innovation

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Multiple Media Campaign - Type B
AWARD: Campaign Bronze
ADVERTISER: Sanlam

2018 Loerie Awards - Campaign Bronze - Radio Station Commercials - Type A
Radio & Audio

The no sense of personal space guy

AGENCY: Ogilvy South Africa
BRAND: Castle lager
CATEGORY: Radio Station Commercials - Type A
AWARD: Campaign Bronze
ADVERTISER: ABInbev / Grupo Modelo