2016 The Golden Drum Awards Award Winners

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Golden Drum Grand Prix
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2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Visual identities
Design

Listen to me

AGENCY: Voskhod
BRAND: Ural Music Night
CATEGORY: Visual identities
AWARD: Golden Drum Grand Prix
ADVERTISER: Ural Music Night Festival

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Capture (use) of local spirit
Capture (use) of local spirit

Alive Memory

AGENCY: Friends Agency
BRAND: Google
CATEGORY: Capture (use) of local spirit
AWARD: Golden Drum Grand Prix
ADVERTISER: Google

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Leisure, entertainment, culture & education
OOH (Out of Home)

The Dying Poster

AGENCY: Ogilvy & Mather Prague
BRAND: Prague City Gallery
CATEGORY: Leisure, entertainment, culture & education
AWARD: Golden Drum Grand Prix
ADVERTISER: Prague City Gallery

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Leisure, entertainment, culture & education
OOH (Out of Home)

The Dying Poster

AGENCY: Ogilvy & Mather Prague
BRAND: Prague City Gallery
CATEGORY: Leisure, entertainment, culture & education
AWARD: Golden Drum Grand Prix
ADVERTISER: Prague City Gallery

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Automotive
OOH (Out of Home)

Animal Detecting Billboards

AGENCY: Demner, Merlicek & Bergmann
BRAND: BMW
CATEGORY: Automotive
AWARD: Golden Drum Grand Prix
ADVERTISER: BMW

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Automotive
OOH (Out of Home)

Animal Detecting Billboards

AGENCY: Demner, Merlicek & Bergmann
BRAND: BMW
CATEGORY: Automotive
AWARD: Golden Drum Grand Prix
ADVERTISER: BMW

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Films & TV shows
Branded content

Big Brother Unboxing

AGENCY: McCann Tel Aviv
BRAND: IKEA
CATEGORY: Films & TV shows
AWARD: Golden Drum Grand Prix
ADVERTISER: IKEA

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Websites & micro sites
Digital

Wing of love

AGENCY: Imago OGILVY
BRAND: Jana water
CATEGORY: Websites & micro sites
AWARD: Golden Drum Grand Prix
ADVERTISER: Jana

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Public engagement & participation
Public relations

Bernie Speed Test

AGENCY: Publicis Romania
BRAND: ARCUB FOR BUCHAREST2021
CATEGORY: Public engagement & participation
AWARD: Golden Drum Grand Prix
ADVERTISER: ARCUB FOR BUCHAREST2021

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Public engagement & participation
Public Relations

Bernie Speed Test

AGENCY: Publicis Romania
BRAND: ARCUB FOR BUCHAREST2021
CATEGORY: Public engagement & participation
AWARD: Golden Drum Grand Prix
ADVERTISER: ARCUB FOR BUCHAREST2021

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Media
Radio

GO MONO

AGENCY: McCann Worldgroup Romania
BRAND: Radio XXI
CATEGORY: Media
AWARD: Golden Drum Grand Prix
ADVERTISER: Radio XXI

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Online films
2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Integrated
Integrated

Popcorn

AGENCY: McCann Belgrade
BRAND: Lav
CATEGORY: Integrated
AWARD: Golden Drum Grand Prix
ADVERTISER: Carlsberg Group

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Flat direct mail and small print materials
Direct

Popcorn

AGENCY: McCann Belgrade
BRAND: Lav
CATEGORY: Flat direct mail and small print materials
AWARD: Golden Drum Grand Prix
ADVERTISER: Carlsberg Group

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Best use of the medium
2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Activation programme
Activation programme

Sea Hero Quest The Project Story

AGENCY: Saatchi & Saatchi
BRAND: Deutsche Telekom
CATEGORY: Activation programme
AWARD: Golden Drum Grand Prix
ADVERTISER: Deutsche Telekom AG

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Mobile
Mobile

Sea Hero Quest The Project Story

AGENCY: Saatchi & Saatchi
BRAND: Deutsche Telekom
CATEGORY: Mobile
AWARD: Golden Drum Grand Prix
ADVERTISER: Deutsche Telekom AG

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Corporate advertising
Press

Oceans

AGENCY: Y&R Praha
BRAND: Forbes
CATEGORY: Corporate advertising
AWARD: Golden Drum Grand Prix
ADVERTISER: Forbes

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Corporate advertising
Press

Cancer

AGENCY: Y&R Praha
BRAND: Forbes
CATEGORY: Corporate advertising
AWARD: Golden Drum Grand Prix
ADVERTISER: Forbes

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Corporate advertising
Press

Forest

AGENCY: Y&R Praha
BRAND: Forbes
CATEGORY: Corporate advertising
AWARD: Golden Drum Grand Prix
ADVERTISER: Forbes