2016 The Golden Drum Awards Award Winners

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2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Live experience
Branded content

Listen to me

AGENCY: Voskhod
BRAND: Ural Music Night
CATEGORY: Live experience
AWARD: Silver Drum
ADVERTISER: Ural Music Night Festival

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Online & mobile
Branded content

Alive Memory

AGENCY: Friends Agency
BRAND: Google
CATEGORY: Online & mobile
AWARD: Silver Drum
ADVERTISER: Google

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Social responsibility
Public relations

I'm not asking to be a firefighter

AGENCY: Walk
BRAND: Sprawni w Pracy (Capable @ Work) recruitment portal
CATEGORY: Social responsibility
AWARD: Silver Drum
ADVERTISER: Foundation Integration

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - New or innovative
New or innovative

Upside Down & Inside Out #GravitysJustAHabit

AGENCY: TutkovBudkov
BRAND: Ok Go / S7 Airlines
CATEGORY: New or innovative
AWARD: Silver Drum
ADVERTISER: Ok Go

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Films & TV shows
Branded content

Upside Down & Inside Out #GravitysJustAHabit

AGENCY: TutkovBudkov
BRAND: Ok Go / S7 Airlines
CATEGORY: Films & TV shows
AWARD: Silver Drum
ADVERTISER: Ok Go

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Unconventional communication
Public relations

Gay Turtle

AGENCY: TBWA\Istanbul
BRAND: Amnesty International
CATEGORY: Unconventional communication
AWARD: Silver Drum
ADVERTISER: Amnesty International

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Online films
film

pUp Syndrome

AGENCY: BBDO Russia Group
BRAND: Pedigree
CATEGORY: Online films
AWARD: Silver Drum
ADVERTISER: Pedigree

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Activation programme
Activation programme

pUp Syndrome

AGENCY: BBDO Russia Group
BRAND: Pedigree
CATEGORY: Activation programme
AWARD: Silver Drum
ADVERTISER: Pedigree

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Websites & micro sites
Digital

In Space We Trust

AGENCY: Ailove
BRAND: Roscosmos
CATEGORY: Websites & micro sites
AWARD: Silver Drum
ADVERTISER: The Russian Federal Space Agency

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Social & Charity
OOH (Out of Home)

The Sea Cemetery In Memory of Syrian Refugees

AGENCY: TBWA\Istanbul
BRAND: Hayata Destek
CATEGORY: Social & Charity
AWARD: Silver Drum
ADVERTISER: Hayata Destek

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Product design
Design

Save me

AGENCY: Serviceplan Group
BRAND: Sölden
CATEGORY: Product design
AWARD: Silver Drum
ADVERTISER: Ötztal Tourism

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Non-standard
OOH (Out of Home)

Bittersweet Pies

AGENCY: McCann Worldgroup Romania
BRAND: Paul
CATEGORY: Non-standard
AWARD: Silver Drum
ADVERTISER: Paul

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Activation programme
Activation programme

Bittersweet Pies

AGENCY: McCann Worldgroup Romania
BRAND: Paul
CATEGORY: Activation programme
AWARD: Silver Drum
ADVERTISER: Paul

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Drinks
OOH (Out of Home)

100% Real Virtual Reality - Old Irish

AGENCY: Leavingstone
BRAND: Old Irish
CATEGORY: Drinks
AWARD: Silver Drum
ADVERTISER: Leavingstone

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Activation programme
Activation programme

Bees Can Find Sugar Where You Least Suspect It

AGENCY: McCann Prague
BRAND: Nas Grunt
CATEGORY: Activation programme
AWARD: Silver Drum
ADVERTISER: Nas Grunt

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - New or innovative
New or innovative

Bees Can Find Sugar Where You Least Suspect It

AGENCY: McCann Prague
BRAND: Nas Grunt
CATEGORY: New or innovative
AWARD: Silver Drum
ADVERTISER: Nas Grunt

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Interactive tools and other digital solutions
2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Online films
film

European Bike Stealing Championship 2015

AGENCY: Mustard Praha
BRAND: Skoda
CATEGORY: Online films
AWARD: Silver Drum
ADVERTISER: ŠKODA AUTO a.s.

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Online & mobile
Branded content

Every Day a Play

AGENCY: Y&R Budapest
BRAND: Katona József Theatre
CATEGORY: Online & mobile
AWARD: Silver Drum
ADVERTISER: Katona József Theatre

2016 Slovenian Advertising Association (SOZ) - Golden Drum - Silver Drum - Best use of the medium
Media

GO MONO

AGENCY: McCann Worldgroup Romania
BRAND: Radio XXI
CATEGORY: Best use of the medium
AWARD: Silver Drum
ADVERTISER: Radio XXI