2017 MAD STARS Award Winners
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GRAVITY CAT
AGENCY:
Hakuhodo
BRAND:
Sony Interactive Entertainment Inc.
CATEGORY:
Products & Services: Finance / Services / Entertainment
AWARD:
Grand Prix
ADVERTISER: Sony Interactive Entertainment Inc.
Unlimited Stadium
AGENCY:
BBH
BRAND:
Nike
CATEGORY:
Communication Design: Digital design
AWARD:
Grand Prix
ADVERTISER: Nike
Unlimited Stadium
AGENCY:
BBH
BRAND:
Nike
CATEGORY:
Other interactive works
AWARD:
Grand Prix
ADVERTISER: Nike
Unlimited Stadium
AGENCY:
BBH
BRAND:
Nike
CATEGORY:
Use of Promo & Activation: Use of exhibitions and installations
AWARD:
Grand Prix
ADVERTISER: Nike
Girl in the Mask
AGENCY:
Cheil China
BRAND:
Operation Smile
CATEGORY:
Cinematography
AWARD:
Grand Prix
ADVERTISER: Operation Smile Inc.
You're Accepted
AGENCY:
George Patterson Y&R
BRAND:
Minus 18
CATEGORY:
Social for mobile
AWARD:
Gold
ADVERTISER: Minus 18
ProPILOT CHAIR Story
AGENCY:
TBWA\HAKUHODO
BRAND:
NISSAN ProPILOT
CATEGORY:
Use of Media: Use of ambient media
AWARD:
Gold
ADVERTISER: Nissan Motor Corp.
SOS Running Man
AGENCY:
Inspire Advertising
BRAND:
Sigmu Secom
CATEGORY:
Product & Service: Pharmaceutical /Toiletries
AWARD:
Gold
ADVERTISER: Sigmu Secom
GRAVITY CAT
AGENCY:
Hakuhodo
BRAND:
Sony Interactive Entertainment Inc.
CATEGORY:
Branded Entertainment Videos
AWARD:
Gold
ADVERTISER: Sony Interactive Entertainment Inc.
GRAVITY CAT
AGENCY:
Hakuhodo
BRAND:
Sony Interactive Entertainment Inc.
CATEGORY:
Branded Viral Videos
AWARD:
Gold
ADVERTISER: Sony Interactive Entertainment Inc.
GRAVITY CAT
AGENCY:
Hakuhodo
BRAND:
Sony Interactive Entertainment Inc.
CATEGORY:
Art direction / production design
AWARD:
Gold
ADVERTISER: Sony Interactive Entertainment Inc.
Unlimited Stadium
AGENCY:
BBH
BRAND:
Nike
CATEGORY:
Digital & Social for PR
AWARD:
Gold
ADVERTISER: Nike
Unlimited Stadium
AGENCY:
BBH
BRAND:
Nike
CATEGORY:
Products & Services: Cosmetic / Beauty / Clothing
AWARD:
Gold
ADVERTISER: Nike
Unlimited Stadium
AGENCY:
BBH
BRAND:
Nike
CATEGORY:
Use of direct marketing: Use of digital in a direct marketing
AWARD:
Gold
ADVERTISER: Nike
Unlimited Stadium
AGENCY:
BBH
BRAND:
Nike
CATEGORY:
Products & Services: Cosmetic / Beauty / Clothing
AWARD:
Gold
ADVERTISER: Nike
The Conscious Crossing
AGENCY:
Clemenger BBDO
BRAND:
Kiwirail
CATEGORY:
Ambient (Non standard and Free-format): Special build
AWARD:
Gold
ADVERTISER: Kiwirail
Hot Drive
AGENCY:
Hakuhodo
BRAND:
JMS
CATEGORY:
Product & Service: Vehicles
AWARD:
Gold
ADVERTISER: JMS Auto Group
Hot Drive
AGENCY:
Hakuhodo
BRAND:
JMS
CATEGORY:
Art direction / production design
AWARD:
Gold
ADVERTISER: JMS Auto Group
Oil Man and Match Woman
AGENCY:
Tohokushinsha Film Corporation
BRAND:
TAIYO HOLDINGS
CATEGORY:
Products & Services: Corporate / Institution
AWARD:
Gold
ADVERTISER: TAIYO HOLDINGS
The Annoying Lump
AGENCY:
Colenso BBDO Auckland
BRAND:
The New Zealand Breast Cancer Foundation
CATEGORY:
Integrated campaign led by direct
AWARD:
Silver
ADVERTISER: The New Zealand Breast Cancer Foundation
