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MAD STARS

Creative Award
Busan, South Korea

2018 MAD STARS Award Winners

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Share a Coke 1,000 Name Celebration
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2018 MAD STARS - Grand Prix of the Year - Radio & Audio Craft: Use of Radio as a Medium
Radio & Audio

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Radio & Audio Craft: Use of Radio as a Medium
AWARD: Grand Prix of the Year
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Gold - Product & Service: Drinks (alcoholic& non-alcoholic)
Radio & Audio

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Product & Service: Drinks (alcoholic& non-alcoholic)
AWARD: Gold
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Gold - Social Insight & Engagement: Real-time Response
Social & Influencer

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Social Insight & Engagement: Real-time Response
AWARD: Gold
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Interactive Craft: Innovative Use of Technology
Interactive

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Interactive Craft: Innovative Use of Technology
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Use of Media: Use of social in a media campaign
Media

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Use of Media: Use of social in a media campaign
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Interactive Craft: User Experience(UX)
Interactive

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Interactive Craft: User Experience(UX)
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Social Insight & Engagement: Audience Targeting /Engagement Strategies
Social & Influencer

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Social Insight & Engagement: Audience Targeting /Engagement Strategies
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Use of Interactive: Use of Social
Interactive

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Use of Interactive: Use of Social
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Use of Interactive: Use of Web Platforms
Interactive

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Use of Interactive: Use of Web Platforms
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Use of Mobile: Use of Social for Mobile
Mobile

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Use of Mobile: Use of Social for Mobile
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Product & Service: Drinks (alcoholic& non-alcoholic)
Social & Influencer

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Product & Service: Drinks (alcoholic& non-alcoholic)
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Product & Service: Drinks (alcoholic& non-alcoholic)
Mobile

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Product & Service: Drinks (alcoholic& non-alcoholic)
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Radio & Audio: Craft Music / Sound Design
Radio & Audio

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Radio & Audio: Craft Music / Sound Design
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Silver - Radio & Audio: Craft Active Performance
Radio & Audio

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Radio & Audio: Craft Active Performance
AWARD: Silver
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Bronze - Use of Media: Use of digital in a media campaign
Media

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Use of Media: Use of digital in a media campaign
AWARD: Bronze
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Bronze - Radio & Audio: Craft Scriptwriting
Radio & Audio

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Radio & Audio: Craft Scriptwriting
AWARD: Bronze
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Bronze
Campaign Videos (Case film)

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
AWARD: Bronze
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Bronze - Product & Service: Drinks (alcoholic& non-alcoholic)
Interactive

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Product & Service: Drinks (alcoholic& non-alcoholic)
AWARD: Bronze
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Crystal - Product & Service: Drinks (alcoholic& non-alcoholic)
Meida

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Product & Service: Drinks (alcoholic& non-alcoholic)
AWARD: Crystal
ADVERTISER: Coca-Cola Company

2018 MAD STARS - Crystal - Use of Media: Use of social in a media campaign
Media

Share a Coke 1,000 Name Celebration

AGENCY: Fitzco
BRAND: 46664/Coca-Cola
CATEGORY: Use of Media: Use of social in a media campaign
AWARD: Crystal
ADVERTISER: Coca-Cola Company