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MAD STARS

Creative Award
Busan, South Korea

2020 MAD STARS Award Winners

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FP7/DXB - McCann Worldgroup, Dubai
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2020 MAD STARS - Gold - Activation Sectors / campaign (e.g. Finance / Services /
AD STARS: Creative eCommerce

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Activation Sectors / campaign (e.g. Finance / Services /
AWARD: Gold
ADVERTISER: MasterCard International

2020 MAD STARS - Gold - Activation Use of Brand Experience & stunts /live Use of promotional
AD STARS: Brand Experience & Activation

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Activation Use of Brand Experience & stunts /live Use of promotional
AWARD: Gold
ADVERTISER: MasterCard International

2020 MAD STARS - Gold - Use of Interactive: Use of Web Platforms
AD STARS: Interactive

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Use of Interactive: Use of Web Platforms
AWARD: Gold
ADVERTISER: MasterCard International

2020 MAD STARS - Gold - Sectors: Government Finance / Services /
AD STARS: Direct

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Sectors: Government Finance / Services /
AWARD: Gold
ADVERTISER: MasterCard International

2020 MAD STARS - Silver - Sectors: Finance / Services
AD STARS: PR

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Sectors: Finance / Services
AWARD: Silver
ADVERTISER: MasterCard International

2020 MAD STARS - Silver - Ambient (Non standard): Government Live Advertising and Events
AD STARS: Outdoor

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Ambient (Non standard): Government Live Advertising and Events
AWARD: Silver
ADVERTISER: MasterCard International

2020 MAD STARS - Silver - Use of Direct Marketing: Use of digital in a direct marketing
AD STARS: Direct

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Use of Direct Marketing: Use of digital in a direct marketing
AWARD: Silver
ADVERTISER: MasterCard International

2020 MAD STARS - Silver - Use of Media: Use of special events
AD STARS: Media

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Use of Media: Use of special events
AWARD: Silver
ADVERTISER: MasterCard International

2020 MAD STARS - Silver
PSA: Healthcare

Blood Unity

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: DSC
AWARD: Silver
ADVERTISER: Donner Sang Compter (DSC)

2020 MAD STARS - Bronze
AD STARS: Diverse Insights

Al Umobuwah - Rename “Parenthood”

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: Babyshop
AWARD: Bronze
ADVERTISER: Babyshop

2020 MAD STARS - Bronze
PSA: Gender Equality

Al Umobuwah - Rename “Parenthood”

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: Babyshop
AWARD: Bronze
ADVERTISER: Babyshop

2020 MAD STARS - Bronze - Use of Data: Data Integration
AD STARS: Data Insights

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Use of Data: Data Integration
AWARD: Bronze
ADVERTISER: MasterCard International

2020 MAD STARS - Bronze - Sectors: campaign (e.g. Not-for-profit / Charity
AD STARS: Direct

Blood Unity

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: DSC
CATEGORY: Sectors: campaign (e.g. Not-for-profit / Charity
AWARD: Bronze
ADVERTISER: Donner Sang Compter (DSC)

2020 MAD STARS - Crystal - Sectors: Government Cosmetic / Beauty / Clothing
AD STARS: Media

Al Umobuwah - Rename “Parenthood”

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: Babyshop
CATEGORY: Sectors: Government Cosmetic / Beauty / Clothing
AWARD: Crystal
ADVERTISER: Babyshop

2020 MAD STARS - Crystal - Activation Sectors: store marketing Cosmetic / Beauty / Clothing
AD STARS: Brand Experience & Activation

Al Umobuwah - Rename “Parenthood”

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: Babyshop
CATEGORY: Activation Sectors: store marketing Cosmetic / Beauty / Clothing
AWARD: Crystal
ADVERTISER: Babyshop

2020 MAD STARS - Crystal - Use of Brand Experience & Footwear and Use of promotional
AD STARS: Brand Experience & Activation

Blood Unity

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: DSC
CATEGORY: Use of Brand Experience & Footwear and Use of promotional
AWARD: Crystal
ADVERTISER: Donner Sang Compter (DSC)