2021 MAD STARS Award Winners
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Donation Dollar: Made to make a difference (Board)
AGENCY:
Saatchi & Saatchi
BRAND:
The Royal Australian Mint
CATEGORY:
Use of Brand Experience & Activation: Use of print or standard outdoor in a promotional campaign
AWARD:
Grand Prix
ADVERTISER: The Royal Australian Mint
The Contract Translator
AGENCY:
Grey Brasil
BRAND:
Reclame AQUI
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Gold
ADVERTISER: Reclame AQUI
Voice of Racism
AGENCY:
Clemenger BBDO
BRAND:
NZ Human Rights Commission
CATEGORY:
Use of Brand Experience & Activation: Use of digital in a promotional campaign
AWARD:
Gold
ADVERTISER: New Zealand Human Rights Commission
Running Stories - Turning running routes into immersive experiences
AGENCY:
BBH Singapore
BRAND:
BBH
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Gold
ADVERTISER: BBH
Guess Which Book Is It?
AGENCY:
The Nine Shanghai
BRAND:
Yan Ji You Bookstores
CATEGORY:
Use of Brand Experience & Activation: Use of promotional stunts /live advertising/live
AWARD:
Silver
ADVERTISER: Yan Ji You Bookstores
The World's Tallest Donation Box
AGENCY:
MullenLowe MENA
BRAND:
Mohammed bin Rashid Al Maktoum Global Initiatives
CATEGORY:
Use of Brand Experience & Activation: Use of exhibitions and installations
AWARD:
Silver
ADVERTISER: Mohammed bin Rashid Al Maktoum Global Initiatives
VW World's Smallest Dealership
AGENCY:
DDB Sydney
BRAND:
Volkswagen
CATEGORY:
Sectors: Vehicles
AWARD:
Silver
ADVERTISER: Volkswagen
Lay's Crispy Subtitles (Case Film)
AGENCY:
Happiness / An FCB alliance
BRAND:
Lay's
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Silver
ADVERTISER: PepsiCo Inc.
The Massacre Of Kingdom
AGENCY:
Wieden + Kennedy
BRAND:
Netflix Korea
CATEGORY:
Use of Brand Experience & Activation: Use of promotional stunts /live advertising/live
AWARD:
Silver
ADVERTISER: Netflix, Inc.
Destination Menu
AGENCY:
Wunderman Thompson
BRAND:
Thai Airways
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Silver
ADVERTISER: Thai Airways
Honeyfruit
AGENCY:
BBH Singapore
BRAND:
League of Legends: Wild Rift
CATEGORY:
Use of Brand Experience & Activation: Use of promotional stunts /live advertising/live
AWARD:
Silver
ADVERTISER: Riot Games
Create with Air Max
AGENCY:
AKQA
BRAND:
Nike
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Bronze
ADVERTISER: Nike
Double Moon
AGENCY:
MullenLowe Dubai
BRAND:
The UAE Government Media Office
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Bronze
ADVERTISER: The UAE Government Media Office
Anti-prejudice keyboard
AGENCY:
Leo Burnett Tailor Made
BRAND:
Globo Conde Nast
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Bronze
ADVERTISER: Globo Conde Nast
The Wider Web
AGENCY:
Impact BBDO
BRAND:
Etisalat
CATEGORY:
Sectors: Finance / Services / Entertainment & Leisure / Travel
AWARD:
Bronze
ADVERTISER: Etisalat
30SOAP
AGENCY:
TBWA\HAKUHODO
BRAND:
Dreams
CATEGORY:
Sectors: Pharmaceutical/Toiletries
AWARD:
Bronze
ADVERTISER: Dreams Inc.
Countless Dealerships
AGENCY:
Grey Brasil
BRAND:
Volvo
CATEGORY:
Use of Brand Experience & Activation: Use of print or standard outdoor in a promotional campaign
AWARD:
Bronze
ADVERTISER: Volvo
Your Plastic Diet
AGENCY:
Grey Worldwide
BRAND:
WWF
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Crystal
ADVERTISER: WWF
Adopt a keg
AGENCY:
Grey Copenhagen
BRAND:
Carlsberg
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Crystal
ADVERTISER: Carlsberg Group
Shamecards
AGENCY:
MullenLowe U.S.
BRAND:
Change the ref
CATEGORY:
Use of Brand Experience & Activation: Use of merchandising/instore marketing
AWARD:
Crystal
ADVERTISER: Change the ref
