2021 MAD STARS Award Winners
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Donation Dollar: Made to make a difference (Board)
AGENCY:
Saatchi & Saatchi
BRAND:
The Royal Australian Mint
CATEGORY:
Use of Direct Marketing: Ambient media
AWARD:
Grand Prix of the Year
ADVERTISER: The Royal Australian Mint
Shamecards
AGENCY:
MullenLowe U.S.
BRAND:
Change the ref
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Gold
ADVERTISER: Change the ref
The Wider Web
AGENCY:
Impact BBDO
BRAND:
Etisalat
CATEGORY:
Use of Direct Marketing: Use of digital in a direct marketing campaign
AWARD:
Gold
ADVERTISER: Etisalat
Tuna Scope 2020
AGENCY:
Dentsu Inc.
BRAND:
Sojitz Corporation
CATEGORY:
Use of Direct Marketing: Use of digital in a direct marketing campaign
AWARD:
Silver
ADVERTISER: Sojitz Corporation
The Dissolving Bottle
AGENCY:
BBDO Guerrero
BRAND:
BBDO Guerrero
CATEGORY:
Sectors: Pharmaceutical/Toiletries
AWARD:
Silver
ADVERTISER: BBDO Guerrero
Pay Cut Whopper
AGENCY:
VML (Wunderman Thompson)
BRAND:
Burger King
CATEGORY:
Sectors: Foods
AWARD:
Bronze
ADVERTISER: Burger King
The World's Tallest Donation Box
AGENCY:
MullenLowe MENA
BRAND:
Mohammed bin Rashid Al Maktoum Global Initiatives
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Bronze
ADVERTISER: Mohammed bin Rashid Al Maktoum Global Initiatives
Light Saver
AGENCY:
Cheil Worldwide
BRAND:
Emart
CATEGORY:
Use of Direct Marketing: Ambient media
AWARD:
Bronze
ADVERTISER: Emart
Slow Road
AGENCY:
Cheil
BRAND:
Jeju Tourism Organization
CATEGORY:
Sectors: Finance / Services / Entertainment & Leisure / Travel
AWARD:
Bronze
ADVERTISER: Jeju Tourism Organization
Honeyfruit
AGENCY:
BBH Singapore
BRAND:
League of Legends: Wild Rift
CATEGORY:
Use of Direct Marketing: Ambient media
AWARD:
Bronze
ADVERTISER: Riot Games
Japan Railways Case Study
AGENCY:
McCann Worldgroup
BRAND:
East Japan Railway Company
CATEGORY:
Sectors: Finance / Services / Entertainment & Leisure / Travel
AWARD:
Bronze
ADVERTISER: East Japan Railway Company
Don't hate. Imitate
AGENCY:
POL Oslo
BRAND:
Audi e-tron
CATEGORY:
Use of Direct Marketing: Use of social in a direct marketing campaign
AWARD:
Bronze
ADVERTISER: Audi
Carbon Thumbprint
AGENCY:
Deloitte Digtal
BRAND:
Belong
CATEGORY:
Sectors: Electronics / IT/ Office Equipments / Home electronics
AWARD:
Bronze
ADVERTISER: Belong
Countless Dealerships
AGENCY:
Grey Brasil
BRAND:
Volvo
CATEGORY:
Use of Direct Marketing: Ambient media
AWARD:
Bronze
ADVERTISER: Volvo
Senior Constable Laurie Fox
AGENCY:
McCann Melbourne
BRAND:
Victoria Police
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Bronze
ADVERTISER: Victoria Police
Delivery to Burger King (Case Film)
AGENCY:
McCann Lima
BRAND:
Burger King
CATEGORY:
Sectors: Foods
AWARD:
Crystal
ADVERTISER: Burger King
Ojogo
AGENCY:
Havas Lisbon
BRAND:
Raparigas da Bola
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Crystal
ADVERTISER: Raparigas da Bola
A Bola
AGENCY:
Havas Lisbon
BRAND:
Raparigas da Bola
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Crystal
ADVERTISER: Raparigas da Bola
Record
AGENCY:
Havas Lisbon
BRAND:
Raparigas da Bola
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Crystal
ADVERTISER: Raparigas da Bola
Destination Menu
AGENCY:
Wunderman Thompson
BRAND:
Thai Airways
CATEGORY:
Sectors: Finance / Services / Entertainment & Leisure / Travel
AWARD:
Crystal
ADVERTISER: Thai Airways
