Bruce?s wry perspective on life landed him his first job in the ad business as a humorous illustrator; and helps explain his talent for discovering and communicating the human side of a brand. It shows in the consumer advertising he supervises for clients like ShopNow.com, and even in high-tech creative done for Agilent Technologies. His background includes work on Nike, Quantas Airlines, Westin, Apple Computer, Microsoft, Sun Microsystems, and Hewlett-Packard.