L’Oreal & British Vogue - "The Non-Issue"

McCann Paris

McCann Paris Neuilly sur Cedex, France

Awards

22780

This ad is part of the ACT Responsible Collection

Brand: L’Oreal & British Vogue
Country: France

Advertiser: Groupe l’Oréal

Title	The Non-Issue
Brief	One fashion magazine has always set the agenda: Vogue. L’Oreal Paris wanted to make a statement about ageism and turned to British Vogue for help in launching the “The Non-Issue” - classic issue of Vogue, except that its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. The "Non-Issue" of Vogue outsold their issue featuring Rihanna and demonstrated that age should be just that, a 'non-issue'.
Agency	McCann Paris
Campaign	The Non-Issue
Advertiser	Groupe l’Oréal
Brand	L’Oreal & British Vogue
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