Brian began his career as an advertising copywriter at Saatchi and Saatchi London, then moved to Ogilvy where he worked as a Creative Director in their London, Paris and New York offices. His creative work includes IBM’s Solutions for a Small Planet campaign which was voted one of the top 10 campaigns of the decade in Advertising Age magazine. He then became a creative strategist, developing communications frameworks for Unilever, Hewlett Packard and Pfizer among others. He has also extensive experience in public policy consulting, working with several UK Government departments, including The Home Office and The Cabinet Office, and was for many years an Associate of the influential UK Think Tank, DEMOS. He has a First Class degree from Oxford University.