Sara heads Draftfcb’s team of advertising and digital strategists. She is a strategic planning veteran, having worked primarily within agency environments known for their progressive strategic approaches. Sara strives to ensure the highest caliber of strategic input for clients, expecting maximum differentiation and impact from her strategic platforms, substantiated through powerful business and consumer insights. Sara’s breadth of experience includes advertising, digital marketing, sales promotion, CRM, PR, sponsorship/event marketing, and new product development.