A British journalist and author based in France, Mark has written several books about marketing and branding, including Adland: A Global History of Advertising and the recent The Escape Industry: How Iconic and Innovative Brands Built the Travel Business.
Over the course of his career Mark has reported on the creative industries for many leading journals, including Campaign, Adweek, The Financial Times and the Washington Post. His writing on the marketing of fashion and beauty appears regularly in the glossy magazine Luxure.
He's also been known to do some copywriting for ad agencies, as well as providing editorial content for brands such as Diesel, MTV and Coca-Cola.