Ian McClelland

Managing director and chief executive of GNMA Pty Ltd; the Australian subsidiary of Guardian News and Media, one of the world's leading quality news organisations.

www.buzzdial.com

Spring is a division of FremantleMedia Australia.

Spring makes original, creative and commercial content for brands, broadcasters and publishers and syndicates it across the Spring Network (TV, online, social, mobile).

I helped develop the strategy and business plan for Spring and was operationally involved in format development, distribution, digital planning, business development and sales.

Secondment to RTL Group subsidiary FremantleMedia to support the CEO and his team with their digital strategy.

Digital distribution negotiation. Business development. Strategy.

Reporting directly into the Executive Board; I looked after New Media (Synergies, Innovation, Investments and Strategy) for RTL Group S.A. Europe's largest Entertainment Network. I was also CEO of Duchy Digital, RTL Group's holdings for new media innovation and investment.

Based in Luxembourg at RTL Group HQ . Our remit was to identify and exploit synergies and efficiences across the group; innovate new products, services and businesses; make both opportunitstic and strategic investments in the digital space and drive the overall digital strategy of the group.

Content strategy, development, management and monetisation on all digital non-linear and emerging platforms.

I had previously worked as Producer and Senior Producer at Turner. I led the team that developed CartoonNetwork.co.uk, which was awarded: Best Website at Milia D’Or (Cannes), BAFTA (UK), Best on-line brand of the year (Mediaweek UK) and Best use of Website (Campaign Magazine Awards).

Audiomule Ltd was a music licensing company, studio and online audio database ( www.audiomule.com ). Audiomule connected bands and artists with TV & multimedia producers. Audiomule allowed the licensing of music for multiple uses through a simple license agreement and high quality downloadable audio. Clients included Turner Broadcasting and Princess Productions to name a few.

Producer of Bravo.co.uk, The Dolls House (a forerunner to Big Brother) and Challenge.co.uk.

Copywriter for in-game, documentation and promotional copy.

Wax was one of the first few web agencies in the UK, first clients included Red Or Dead, Solidstate Records, Michiko Koshino and KP Nuts!