Nicki Mortimer

Creating campaigns and content, developing voice and tone, crafting long and short copy. Working directly with clients, and with design, advertising and branding agencies.

Navigating the highly regulated area of healthcare to engage professionals and consumers with compelling ideas and messages, using digital and traditional channels.

Creative direction on all agency accounts across prescription medicines, consumer and animal health, and health-related FMCG brands.

Management of creative department and staff including planning, recruitment, mentorship and budgeting.

(Publicis Life Brands was previously Medicus)

Created and executed campaigns for clients across the agency’s different divisions: campaign, digital & direct, healthcare and multicultural.

Developed and delivered curriculum for a new undergraduate advertising course. Enrolments for these subjects trebled over four years.

Forged links between the university's design, PR and advertising areas, while also increasing the course’s professional relevance.

Assignments with Batey Kazoo, BWM, BAM SSB, Designworks, Euro RSCG, M&C Saatchi, Medicus Sydney, Publicis Mojo, Saatchi & Saatchi, Principals, Whybin TBWA, The Works.

Provided creative and copywriting services direct to a broad range of clients in business-to-business and consumer environments.

Pioneered Brand Language as a tool for brand-building (internally and externally), consulting to industry leader, Principals, for National Australia Bank (NAB), Telstra and others. This involved developing language strategy and guidelines, and designing content for agency and staff workshops.

Supervised and mentored two junior art director/writer teams. Twice won APL Executive Creative Director’s Award for most groundbreaking and effective creative work. Won local and international awards, including Kinsale Award for Best International Television Commercial.

Won Axis NZ Emerging Talent Award plus major international awards, and contributed to the agency twice being named Advertising Age’s International Agency of the Year.