Ahmed Ben Abdallah

BANKING ACCOUNT - DIGITAL CAMPAIGN ON INVESTMENT & TRADING
Digital strategy and campaign management: for the development of the retail banking investment and trading offering related to domestic market: BDDF (France), BNL (Italy), BNPPF (Belgium) and BGL (Luxembourg).
- Benchmarking for the definition of the investment offering positioning
- Digital strategy, value proposal, operating model and roadmap
- Customer experience and service design
- Industrialization of the services across the digital channels
- KPI strategy and performance reporting

RETAIL ACCOUNT - OMNICHANNEL E-COMMERCE
Customer journey and rollout initiation for a full responsive e-commerce across 12 countries.
- Customer, business and technology analysis
- Definition of value proposal through business case, operating model and roadmap
- Conducting the functional gap analysis, user journey and solutions PoC
- Program management of the deployment of the mutualized solution across 12 countries

MEDIA ACCOUNT - BRAND STRATEGY & DIGITAL GO TO MARKET
Management of the digital communications program for the EU radio network leader.
- Value proposal: from On Air to On Line
- Branding and digital business strategy
- Realization of 2 media products: INSIDE and CONNECT
- Program management for the development of the digital channels for both products
- Digital campaign management and performance monitoring
- Organization and operating

BANKING ACCOUNT - DIGITAL STRATEGY RETAIL BANKING
Digital strategy and customer experience for retail banking within the 2020 Digital Program.
- Business and strategic opportunity analysis
- Design thinking and coordination of the business and IT teams
- Definition of value proposal, operating model, roadmap and planning
- Conducting the functional gap analysis, user journey and solutions PoC and prototype deployment

INSURANCE ACCOUNT - DIGITAL CUSTOMER JOURNEY SUBSCRIPTION PLATFORM
Implentation of an insurance platform for the network aiming at increasing sales through the optimization of the "Emprunteur" journey.
- Design thinking around customer experience journey and touchpoints
- Benmarking, gap analysis and business requirements
- Value proposal and operating model for the To Be digital customer experience
- Management of the prototyping and the development

SERVICES ACCOUNT - BRAND PLATFORM AND DIGITAL CAMPAIGN
Branding strategy and digital campaign realization
Global Digital Transformation Program management
Digital marketing reverse mentoring: branding, content strategy and lead generation
Digital campaign piloting and reporting: community management, social campaign, acquisition, conversion, KPI strategy and performance reporting

RETAIL ACCOUNTS - CRM, OMINICHANNEL, E-COMMERCE
As part of the omnichannel development, accompaniement on redesigning e-commerce and CRM solution.
- Increasing the digital sales
- Efficient order and client relationship management

RETAIL ACCOUNT - E-COMMERCE, CRM
As part of sales development program, marketing department put a focus on the increase of the digital sales through placing the customer at the cross-roads of the digital strategy.
- Market analysis, sales strategy and product offering development through digital go to market
- Program management of the e-commerce site and CRM platform development
- Management of the digital campaign program: adwords, social media, display, targeting and retargeting

- Market analysis, sales strategy and product offering development through digital go to market
- Program management of web platform development
- Management of digital campaign programs: Adwords, social media, display, (re)targeting
- Supervising ads production, media planning, and coordination of ad exchanges