About me
Results driven senior brand marketing professional with +25 years’ experience creating a competitive advantage and sustained value for traditional and franchised global businesses.
Strong leadership performance as well as brand and resource management demonstrated through effective strategic planning, tenacious and creative problem solving, developing actionable and measurable tactics, building long term customer relationships, and empowering all team members to excel.
Experienced in traditional and new marketing methodologies and media, including online marketing and e-commerce channels.
Twice named one of the 100 Most Powerful Women in Travel and honored by HSMAI as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing”.
Specialties: brand strategy, offline & digital marcomm strategy/mgt, multicultural mktg, contract negotiations, marketing effectiveness best practices, mktg. operations optimization; agency review, performance & comp
• Working knowledge of Lean 6 Sigma principles and tools.
• Multicultural marketing and translation management experience (Spanish, Italian, French, German, Portuguese, Mandarin, Cantonese, Japanese, Korean, and Arabic) with some knowledge of Spanish, Italian and French languages.
Talent you might be interested in
Positions
Founder + Principal
Clients include: Nissan North America, Infiniti North America, BlueCross-BlueShield, United Airlines, Sam's Club, 7-Eleven, Verizon Wireless, Walmart, Burger King Corp., IBM, Harper-Collins/Zondervan, Summit Hotel Properties/REIT, Celebrity Cruises; Azamara Cruises; Royal Caribbean Cruise Line; Choice Hotels Int'l; Beazer Homes; Connect-Worldwide; Inprotur Argentina
Chief Marketing Officer(3-month Contract / Bajkowski + Partners)
Provided strategic marketing direction to address rapid downturn in housing market; reorganized marketing structure to fit new business environment; developed strategic marketing communications platform to improve impact of activities and ROI.
Vice President Advertising & Mktg Comm
Define and evolve strategic vision for an integrated multi-branded marketing communications plan and brand identity management; Scope includes positioning, identity, advertising, direct marketing (eCRM), collateral, public relations, and Internet/web; direct online, general, media and multicultural agencies; contract negotiations; manage 3 P&L's; cross-functional and C-suite relationship management. Corp rep to ANA and active member of New Technologies, Global Marketing, and Brand Mgt committees.
Industries included hospitality, airline, consumer goods, OTC.
