I help brands generate value, by making connections between seemingly unconnected things
My career began in integrated communications and marketing client-side in the media industry, eventually taking me to the birdhouse at Twitter Canada, before moving agency-side in advertising where I took on brand strategy roles at some of Canada's top communication shops, including Cossette and Citizen Relations.
Over that ride I've had the chance to help new brands launch and old brands evolve, constantly taking a problem-solving approach to inspire what a brand should stand for, just as well as how they should behave and manifest themselves creatively and across different mediums. With a fascination for understanding new ways to think about effective brand growth, my toolkit is a blend of both traditional and modern planning principles which has helped clients like Destination Canada, Yokohama Tire, Crest and even Seth Rogen's Houseplant, develop a strong cultural-edge over competition.
www.jeremysinger.ca