About me
Experienced marketing mindset equipped with experience in research, digital and planning.
Languages
- English - Pro
- Bengali - Basic
- French - Basic
- Hindi - Native
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Planning Director
82.5 Communications
India
September 2020 - Present (4 years 2 months)
Senior Research Manager
Kantar
India
November 2018 - April 2020 (1 year 5 months)
From conception to conclusion, managing qualitative research project life cycles- Proposal writing to Final reporting; for a range of key International markets: Bangladesh, Sri Lanka, Pakistan, KSA, Russia, Indonesia, Cote d'Ivoire amongst others.
Research Associate
Quantum Consumer Solutions
India
October 2016 - November 2018 (2 years 1 month)
End to end solutions in the domain of Qualitative Research for clientele across categories: Tourism & Hospitality, Fashion and Apparel, Food & Beverages, Health Food Drinks, E-commerce, Automobile, Telecommunications and many others
Co-founder
Social Rickshaw
India
April 2016 - September 2016 (5 months)
- Business Development, Account Management, Creative Planning
- Client Servicing for SMB clientele such as EasyRoads, Inksoul, Luxum, YRV Designers etc.
- Client Servicing for SMB clientele such as EasyRoads, Inksoul, Luxum, YRV Designers etc.
Digital Media Strategist
Routofy
India
August 2015 - March 2016 (7 months)
- Brand launch with an integrated marketing campaign through digital channels (Social Media, blog) and PR- creating a unique visual identity keeping Instagram mobile platform as the center of all communication and earned media footprint to build credibility
- From Concept to media strategy to execution of multiple campaigns to engage a community of active travelers- Tagline launch campaign '#DoMoreWithLess', App launch campaign '#RoutofyInTheAir', 3 month long build up campaign '#CelebrationIsComing', Micro Influencer engagement campaign '#ShowUsTheUnseen' and a visual campaign '#LookBeyond'
- From Concept to media strategy to execution of multiple campaigns to engage a community of active travelers- Tagline launch campaign '#DoMoreWithLess', App launch campaign '#RoutofyInTheAir', 3 month long build up campaign '#CelebrationIsComing', Micro Influencer engagement campaign '#ShowUsTheUnseen' and a visual campaign '#LookBeyond'
Senior Digital Marketing Executive
ibs unified
India
February 2015 - June 2015 (4 months)
- Client Servicing and conceptualizing Pepsi World App, a universe for everything PepsiCo on one mobile app platform
- Account management and strategy to execution of brand relaunch on digital media channels for MakeMyTrip, launching their new tagline '#DilTohRoamingHai' involved in their design of a mobile first approach
- Account management and strategy to execution of brand relaunch on digital media channels for MakeMyTrip, launching their new tagline '#DilTohRoamingHai' involved in their design of a mobile first approach
Education
MBA (Communications Management)
2013 - 2015 (2 years)
