Creating the World As It Could Be at the intersection of stories, innovation, and design.
A Swedish native, I’ve got over two decades of global experience from the agency, production and client-side. Before joining the leadership team at 180 Amsterdam in 2017 (then 180 Kingsday) to run the creative department and our design practice, 180 Design, I led R/GA in Los Angeles and served as Creative Lead on the L.A. Dodgers Start-Up accelerator. Previously, I’ve held global executive creative director and chief digital officer positions at award-winning game development studio Toca Boca and Goodby Silverstein & Partners in San Francisco, respectively. I established the US arm of ACNE, the Swedish creative & fashion collective, as partner, creative director and director. During most of 2020, I was part of a 12-month long Thinker in Residence program for the European Institute of Innovation and Technology / Climate-KIC.