Ian Armstrong

A client for over 25 years in fmcg and automotive markets caretaking some of the nation's best love brands including Tango, Pepsi, Honda, Jaguar and Land Rover.

A deep understanding of how the client world operates including the often hidden world of the annual planning process, budget setting and strategy development. Concurrently to managing the internal diplomacy and politics a very strong grasp of agency partner and unique JV created for JLR.

Today, Founder of SilverScape, a Creative Technology business with the purpose of accelerating the transition to net zero in content production. We use Virtual Production technologies, studios and experts to deliver content without having to expend huge amounts of carbon. Underpinned with analytics to measure cost and carbon and reduce by 30% and 70% respectively.

We help brands and agencies think about their future direction, strategy development and capability requirements to deliver enduring wins for clients.