Father of 5 children, advertiser, entrepreneur, illustrator and curious. Founded Cappuccino in 1998, a digital full service agency now part of the Weber Shandwick Collective, an IPG network. Since 2021 is the Creative lead for LATAM at Weber Shandwick and Copresident and CCO at Cappuccino. Also is an angel investor at 8 startups in the DNVBs model and web3 related like Lumx Studio, the first in Brasil focused on the metaverse and member of the Web3 practice at McCann WorldGroup. His professional journey has been a pursuit of understanding changes and signals and help brands always relevant in culture. With awards like The Effies Latam, The Sabre Awards LATAM, Stevie Awards and The Shorty Awards, is a frequent speaker at industry institutions and podcasts. Has been creating campaigns for clients such as Coca Cola, MTV, Danone, VIVO, Sanofi, Mercado Libre, Docusign, Nintendo, Ajinomoto, Citibank, Itau, UNESCO, among others.