Paolo Lucci

An accidental journalist and publisher, I spent my career in the marketing and communications departments of companies such as Ferrero and Hasbro. Then, during my time at The Walt Disney Company, I learned about licensing and brand extension and became so passionate about it that I made it my career.
Combining a consulting business with teaching, I have launched 2 B2B magazines and written three books on topics that need to be shared with marketers: Brand Jam - Lupetti Editore, 2011, Brand Jamming - Franco Angeli Editore, 2013 and Backward & Forward -Franco Angeli Editore, 2017.
I write daily about branding and co-branded collaborations on our Brand Jam platform (www.brandjam.it ).
I also collaborate with retail magazines such as Retail&Food, Promotion Magazine and give guest lectures at IED Milano, SDA Bocconi, Accademia del Lusso on brand extension, licensing and brand partnerships.
You can get an idea of what I find interesting to share from a very personal perspective by checking out my Brand Jam News column on LinkedIn.