Gabriel Argenta

Gabriel Argenta

Creative Lead LATAM at Greenpark
São Paulo, Brazil

About me

Creative leader with over 16 years transforming ideas into integrated and impactful advertising campaigns for global and local brands. With a background in Art Direction, I’ve evolved into creative leadership positions, collaborating with brands like Google, Nivea, Reckitt, Kimberly-Clark, FOX, Sony, TIM, Gatorade, Sanofi, FIAT, Hyundai, Toyota, Honda, EMS, Bradesco, Henkel, among others.

My passion for visual storytelling led me to explore the audiovisual world, where I won the national award at the Festival do Minuto with the theme “World Cup in Brazil.” This experience enriched my creative vision, allowing me to merge marketing strategies with engaging narratives.

Currently, I’m diving into the universe of Artificial Intelligence tools, exploring innovative ways to enhance ideas and accelerate creative processes. The combination of human creativity and technology is the key to high-impact solutions.

Positions

Creative Lead LATAM
Greenpark
Brazil
2022 - Present (3 years 1 month)
Responsável na América Latina pela direção criativa/estratégica de campanhas digitais/sociais para Sanofi (no Brasil: Dorflex, Allegra, Novalgina, Dulcolax, Enterogermina e Targifor / No México: Allegra, Buscapina, ADerogyl, Histiacil, Enterogermina, Sinuberase e Pharmaton) Kimberly Clark (Huggies e Intimus) Unilever, Reckitt, entre outros.

Creative Art Director
São Paulo , Brazil
2021 - 2022 (1 year)
Creative Art Director
São Paulo, Brazil
2020 - 2021 (1 year)
Creative Art Director
Sapient AG2
Brazil
2018 - 2019 (1 year)
Creative Art Director
São Paulo, Brazil
2017 - 2018 (1 year)

Other professional activities

PHNX 2025

Awards Jury Member

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