Zikaron Basalon Fighting to remember - "Fighting to remember" by The One Show 2024
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| Title | Fighting to remember |
| Brief | With our insight in tow - tailoring survivor stories into the gaming world - we set out to disrupt the Holocaust Memorial Day and for the first time ever bring into the gaming arena, real Holocaust survivors with their stories.How? We took over one of the most popular games – Call of Duty WWII, which depicts authentic Holocaust locations – and recreated history with our living survivors’ testimonies through gameplay. The big idea: teaming up famous gaming influencers (who are Gen-Z’ers themselves) with Holocaust survivors who told their survival stories via the game’s platform.Thus, the gamers listened to the survivor’s tales and live-streamed a walk-through the game replica of WWII, mapping out their words using the game's images. Basically, we not only brought the stories to TikTok and YouTube, connecting them to teens' worlds – but brought them to life, giving them a whole new dimension and longevity. |
| Agency | McCann Tel Aviv |
| Campaign | Fighting to remember |
| Advertiser | Zikaron Basalon |
| Brand | Zikaron Basalon Fighting to remember |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | S...l A...y, M...nn Te....iv Subscribers Only |
| Creative Director | ..a K...n, M...nn Te....iv Subscribers Only |
| Creative Director | Y....an T...e, M...nn Te....iv Subscribers Only |
| Creative Project Manager | S...r Zag......va, M...nn Te....iv Subscribers Only |
| Copywriter | O...r M....l, M...nn Te....iv Subscribers Only |
| Art Director | ..y I.., M...nn Te....iv Subscribers Only |
| Art Director | K..r P...z, M...nn Te....iv Subscribers Only |
| Co-CEO | M...n Z....r, Z....on B....on Subscribers Only |
| Co-CEO | M...al Li....nn . Z....on B....on Subscribers Only |
| Marketing manager | Y...en Mi.....g, Z....on B....on Subscribers Only |
| Producer | ..i Ma.....t, ..d pr.....on Subscribers Only |
| Agency Producer | O...i Tu.....n, M...nn Te....iv Subscribers Only |
| Project Manager | R...m P....i, M...nn Te....iv Subscribers Only |
| Strategic Planning Director | A....ag ..r M...e, M...nn Te....iv Subscribers Only |
| Strategic Planner | ..a Z....n, M...nn Te....iv Subscribers Only |
| Co-Chief Creative Officer | P...re L....n, M...nn ..w Y..k Subscribers Only |
| SVP Group Creative Director | E...n Sc....t, ..C Cr....ve Subscribers Only |
| SVP Group Creative Director | C..d B...r, M...nn ..w Y..k Subscribers Only |
| CCO Europe | A...an B...n, M...nn Wo.....oup Subscribers Only |
| Global Product Excellence Director | C...en Bi.....n, M...nn Wo.....oup Subscribers Only |
| SVP Global Director Creative Excellence | Ann.......ine D..., M...nn Wo.....oup Subscribers Only |
| Chief Strategy Officer | E...y Po....y, M...nn ..w Y..k Subscribers Only |
| SVP Director of Creative Excellence and Operations | S...la Wa....n, M...nn ..w Y..k Subscribers Only |
| Post Producer | F...pa Ki.....o, C...t L...on Subscribers Only |
| Editor | D....as Fl.....rt, C...t L...on Subscribers Only |
| Senior Post Producer | L..e St.....r, C...t L...on Subscribers Only |
| Editor | M..t Do....gs . C...t L...on Subscribers Only |
| Junior VFX Operator | M..t B....tt . C...t L...on Subscribers Only |
| VFX Director | T...as Ca.....ani . C...t L...on Subscribers Only |
| Integrated Producer | M....ep K...i . C...t L...on Subscribers Only |
| CEO and Founder | H...rd K...y, Mar.......s4dc Subscribers Only |
| Group Managing Director | P...r Mi.....l, Mar.......s4dc Subscribers Only |
| Client Director | Ch.....te J....h, Mar.......s4dc Subscribers Only |
| Amazon Brand Innovation Lab | A...on B...d Subscribers Only |