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The One Show

Creative Award
New York, United States
Mental Health Awareness - "Healing the Healers" by The One Show 2024

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TitleHealing the Healers
BriefThe hidden burdens that healthcare professionals deal with daily become all too real in a film that turns a public service piece into a dark visceral picture of the industry. As the true stresses of a healthcare professional’s career and life play out, we see the compounding pressures stacking on top of each other, and we hear the spiralling discomfort in the erratic sound design and score. All building to where the tension peaks and we arrive at the point of bleak numbness that some people unfortunately reach.“Ask a doctor”: a common piece of advice takes on new meaning in a campaign that reveals the hidden burdens of healthcare professionals. All our lives we are told to ask a doctor for help, but who helps the ones who help us? These daily hidden burdens of healthcare professionals become all too real in a film that turns a public service piece into a dark visceral picture of the industry. Accompanied by a script that captures the truth of dealing with life and a career as a healthcare professional – highlighting feelings of burnout, distress and even suicide due to their roles. We watch as this list of pressures stack up and compound into numbness. All building to where the tension peaks and we arrive at the point of bleak numbness that some people unfortunately reach.
Agency
Campaign Healing the Healers
Advertiser Mental Health Awareness
Brand Mental Health Awareness

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Media Type Web Film
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