2017 MAD STARS Award Winners

MAD STARS

Creative Award

Busan, South Korea

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2017 MAD STARS - Gold - Use of Media: Use of ambient media

Media

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Use of Media: Use of ambient media
AWARD: Gold
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Product & Service: Vehicles

Media

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Product & Service: Vehicles
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Use of Promo & Activation: Use of exhibitions and installations

Promotion

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Use of Promo & Activation: Use of exhibitions and installations
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Practices & Specialism: Events & Experiential (PR campaign)

PR

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Practices & Specialism: Events & Experiential (PR campaign)
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Product & Service: Vehicles

Promotion

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Product & Service: Vehicles
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Product & Service: Vehicles

PR

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Product & Service: Vehicles
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Crystal - Integrated Campaign led by PR

PR

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Integrated Campaign led by PR
AWARD: Crystal
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Crystal - Digital & Social for PR

PR

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Digital & Social for PR
AWARD: Crystal
ADVERTISER: Nissan Motor Corp.