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MAD STARS

Creative Award
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2017 MAD STARS Award Winners

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YMCA Playnasium
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2017 MAD STARS - Silver - Communication Design: Promotional items
Design

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Communication Design: Promotional items
AWARD: Silver
ADVERTISER: YMCA

2017 MAD STARS - Bronze - Products & Services: Finance / Services / Entertainment
Direct

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Products & Services: Finance / Services / Entertainment
AWARD: Bronze
ADVERTISER: YMCA

2017 MAD STARS - Bronze - Use of Promo & Activation: Use of exhibitions and installations
Promotion

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Use of Promo & Activation: Use of exhibitions and installations
AWARD: Bronze
ADVERTISER: YMCA

2017 MAD STARS - Bronze - Healthcare
Public Service Advertising

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Healthcare
AWARD: Bronze
ADVERTISER: YMCA

2017 MAD STARS - Bronze - Ambient (Non standard and Free-format): Special build
Outdoor

YMCA Playnasium presentation

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Ambient (Non standard and Free-format): Special build
AWARD: Bronze
ADVERTISER: YMCA

2017 MAD STARS - Bronze - Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
Direct

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
AWARD: Bronze
ADVERTISER: YMCA

2017 MAD STARS - Bronze - Products & Services: Finance / Services / Entertainment
Outdoor

YMCA Playnasium presentation

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Products & Services: Finance / Services / Entertainment
AWARD: Bronze
ADVERTISER: YMCA

2017 MAD STARS - Bronze - Practices & Specialism: Events & Experiential (PR campaign)
PR

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Practices & Specialism: Events & Experiential (PR campaign)
AWARD: Bronze
ADVERTISER: YMCA

2017 MAD STARS - Crystal - Products & Services: Finance / Services / Entertainment
PR

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Products & Services: Finance / Services / Entertainment
AWARD: Crystal
ADVERTISER: YMCA

2017 MAD STARS - Crystal - Products & Services: Finance / Services / Entertainment & Leisure / Travel
Promotion

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Products & Services: Finance / Services / Entertainment & Leisure / Travel
AWARD: Crystal
ADVERTISER: YMCA

2017 MAD STARS - Crystal - Ambient (Non standard and Free-format): Interactive Outdoor Experience
Outdoor

YMCA Playnasium presentation

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Ambient (Non standard and Free-format): Interactive Outdoor Experience
AWARD: Crystal
ADVERTISER: YMCA

2017 MAD STARS - Crystal - Ambient (Non standard and Free-format): Live Advertising and Events
Outdoor

YMCA Playnasium presentation

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Ambient (Non standard and Free-format): Live Advertising and Events
AWARD: Crystal
ADVERTISER: YMCA