The Most Creative Campaigns, Brands
and Agencies in Luxury
Communications trends: Luxury
MANY FAMILIAR BRANDS WERE PRESENT IN THIS GLAMOROUS CATEGORY, BUT JURORS CHOSE TO LOOK AT LUXURY THROUGH A DIFFERENT LENS.
Cars, watches and fashion accessories all sprinkled their glitter over the upper echelons of the Luxury category – but the top performer, ironically, was the camera brand Leica. It’s true that with its mixture of lofty price and high quality the brand defines “luxury”, and many fashion campaigns have no doubt been shot on its cameras. Auto brands were close to the top of the ranking, with two very different BMW campaigns in the top five, and one exceptional radio campaign from Mercedes. US fashion brand Coach delivered an elegant, mysterious film.
MANY FAMILIAR BRANDS WERE PRESENT IN THIS GLAMOROUS CATEGORY, BUT JURORS CHOSE TO LOOK AT LUXURY THROUGH A DIFFERENT LENS.
Cars, watches and fashion accessories all sprinkled their glitter over the upper echelons of the Luxury category – but the top performer, ironically, was the camera brand Leica. It’s true that with its mixture of lofty price and high quality the brand defines “luxury”, and many fashion campaigns have no doubt been shot on its cameras. Auto brands were close to the top of the ranking, with two very different BMW campaigns in the top five, and one exceptional radio campaign from Mercedes. US fashion brand Coach delivered an elegant, mysterious film.
Between the fusion of art and advertising, the rise of emotional storytelling, and the integration of music and cultural heritage, the luxury landscape has shifted from traditional prestige-driven messaging to immersive storytelling.
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Most awarded
campaigns, brands and
agencies in
Luxury in
2024
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
BMW |
| 2 |  |
Leica |
| 3 |  |
Coach |
| 4 |  |
Mercedes-Benz |
| 5 |  |
TAG Heuer |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
DM9DDB, São Paulo |
| 2 |  |
Jung von Matt, Hamburg |
| 3 |  |
Marcel, Paris |
| 4 |  |
Division Paris |
| 5 |  |
TBWA\PARIS, Boulogne-Billancourt |
Watch Awarded Campaigns
3. Mercedes-Benz / The Iconic Playlist (Teaser)
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TBWA\PARIS, Boulogne-Billancourt
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8. IWC Schaffhausen / IWC Ingenieur. Form und Technik.
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Scholz & Friends, Hamburg
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12. Lexus Netherlands / The Parkable Flagship Store (Film)
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DDB Amsterdam, Amstelveen
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14. Calvin Klein / Jeremy Allen White – Calvin Klein
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Coffee & TV, London
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