The Most Creative Campaigns, Brands
and Agencies in Retail
Communications trends: Retail
SUSTAINABILITY AND SAVINGS ARE ON CONSUMERS’ MINDS, AND MANY RETAIL BRANDS REFLECTED THESE PREOCCUPATIONS IN THEIR CAMPAIGNS.
The creative leader in the retail sector was Colombia’s Makro, with a smart and simple way of extending the life of fruit. But there’s always room in our industry for a heartwarming animated film, and Café Joyeux delivered with a personal story highlighting its inclusive workforce. Home improvement retailer Hornbach’s “Square Meter” was suitably well-crafted. Elsewhere, amidst inflation and pinched budgets, campaigns enabling consumers to save money rose to the top: notably German discounter Penny’s “the packaging is the price” initiative. In a similar vein was “The Inflation Cookbook”, which combines tech with recipes.
SUSTAINABILITY AND SAVINGS ARE ON CONSUMERS’ MINDS, AND MANY RETAIL BRANDS REFLECTED THESE PREOCCUPATIONS IN THEIR CAMPAIGNS.
The creative leader in the retail sector was Colombia’s Makro, with a smart and simple way of extending the life of fruit. But there’s always room in our industry for a heartwarming animated film, and Café Joyeux delivered with a personal story highlighting its inclusive workforce. Home improvement retailer Hornbach’s “Square Meter” was suitably well-crafted. Elsewhere, amidst inflation and pinched budgets, campaigns enabling consumers to save money rose to the top: notably German discounter Penny’s “the packaging is the price” initiative. In a similar vein was “The Inflation Cookbook”, which combines tech with recipes.
Brands are positioning themselves as financial allies, helping consumers navigate inflation and economic challenges. They are also leveraging digital innovation to create more personalized and interactive experiences. Companies are making corporate social responsibility (CSR) a core part of their brand messaging.
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Most awarded
campaigns, brands and
agencies in
Retail in
2024
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
McDonald's |
| 2 |  |
IKEA |
| 3 |  |
Makro |
| 4 |  |
Burger King |
| 5 |  |
KFC |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
DAVID, Madrid |
| 2 |  |
VML Grey Colombia, Bogotá |
| 3 |  |
HeimatTBWA\, Berlin |
| 4 |  |
Klick Health, New York |
| 5 |  |
Serviceplan Germany, Munich |
Watch Awarded Campaigns
1. Makro / Life Extending Stickers (110s)
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VML Grey Colombia, Bogotá
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4. PENNY / Small Prices, Big Impact (Film)
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Serviceplan Group, Munich
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5. Skip the Lane / The Inflation Cookbook
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Dentsu Creative, Toronto
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8. Wendy's / Don't Delete Menu
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VML (formerly VMLY&R), Buenos Aires
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15. Babyshop / Frequencies of Frequencies of Peace: Replacing the sounds of war with the sounds of Lullaby
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FP7 McCann, Dubai
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