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MAD STARS

Creative Award
Busan, South Korea

2017 MAD STARS Award Winners

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Serviceplan Group, Munich
Clear
2017 MAD STARS - Grand Prix - Products & Services: Electronics / IT/ Office Equipments
Innovation

Dot. The first Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Grand Prix
ADVERTISER: Dot Incorporation

2017 MAD STARS - Grand Prix - Products & Services: Electronics / IT/ Office Equipments
Innovation

The First Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Grand Prix
ADVERTISER: Dot Incorporation

2017 MAD STARS - Gold - Interactive Products & Services: Finance / Services / Entertainment
Interactive

The First Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Interactive Products & Services: Finance / Services / Entertainment
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 MAD STARS - Gold - Products & Services: Electronics / IT/ Office Equipments
Design

The First Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 MAD STARS - Gold - Products & Services: Electronics / IT/ Office Equipments
PR

Dot. The First Braille Smartwatch (board)

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 MAD STARS - Gold - Products & Services: Electronics / IT/ Office Equipments
Design

Dot. The first Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 MAD STARS - Gold - Products & Services: Finance / Services / Entertainment
Interactive

Dot. The first Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Products & Services: Finance / Services / Entertainment
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 MAD STARS - Gold - Products & Services: Finance / Services / Entertainment
Interactive

The First Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Products & Services: Finance / Services / Entertainment
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 MAD STARS - Silver - Use of Promo & Activation: Other digital solutions in a promotional
Promotion

Save me

AGENCY: Serviceplan Group
BRAND: Sölden
CATEGORY: Use of Promo & Activation: Other digital solutions in a promotional
AWARD: Silver
ADVERTISER: Ötztal Tourism

2017 MAD STARS - Silver - Human Rights
Public Service Advertising

Dot. The First Braille Smartwatch (board)

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Human Rights
AWARD: Silver
ADVERTISER: Dot Incorporation

2017 MAD STARS - Bronze - Product & Service: Foods
Outdoor

The Daily Catch

AGENCY: Serviceplan Group
BRAND: Metro
CATEGORY: Product & Service: Foods
AWARD: Bronze
ADVERTISER: Metro Großhandels GmbH

2017 MAD STARS - Crystal - Ambient (Non standard and Free-format): Live Advertising and Events
Outdoor

The Daily Catch

AGENCY: Serviceplan Group
BRAND: Metro
CATEGORY: Ambient (Non standard and Free-format): Live Advertising and Events
AWARD: Crystal
ADVERTISER: Metro Großhandels GmbH

2017 MAD STARS - Crystal - Campaign Videos (Case film)

Save Me – The Ski Pass That Saves Lives

AGENCY: Serviceplan Group
BRAND: Ötztal Tourismus
CATEGORY: Campaign Videos (Case film)
AWARD: Crystal
ADVERTISER: Ötztal Tourismus