2017 MAD STARS Award Winners

MAD STARS

Creative Award

Busan, South Korea

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TBWA\HAKUHODO, Tokyo

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2017 MAD STARS - Gold - Use of Media: Use of ambient media

Media

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Use of Media: Use of ambient media
AWARD: Gold
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Gold - Editing

Film Craft

#TackleTheRisk

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Editing
AWARD: Gold
ADVERTISER: AIG Direct

2017 MAD STARS - Gold - Products & Services: Corporate / Institution

Film

#TackleTheRisk

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Products & Services: Corporate / Institution
AWARD: Gold
ADVERTISER: AIG Direct

2017 MAD STARS - Gold - Product & Service: Pharmaceutical /Toiletries

Innovation

Cogy wheelchair

AGENCY: TBWA\HAKUHODO
BRAND: Cogy wheelchair
CATEGORY: Product & Service: Pharmaceutical /Toiletries
AWARD: Gold
ADVERTISER: TESS CO., LTD.

2017 MAD STARS - Silver - Product & Service: Vehicles

Media

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Product & Service: Vehicles
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Use of Promo & Activation: Use of exhibitions and installations

Promotion

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Use of Promo & Activation: Use of exhibitions and installations
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Practices & Specialism: Events & Experiential (PR campaign)

PR

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Practices & Specialism: Events & Experiential (PR campaign)
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Product & Service: Vehicles

Promotion

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Product & Service: Vehicles
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Product & Service: Vehicles

PR

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Product & Service: Vehicles
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Silver - Branded Viral Videos

#TackleTheRisk

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Branded Viral Videos
AWARD: Silver
ADVERTISER: AIG Direct

2017 MAD STARS - Silver - Products & Services: Pharmaceutical / Toiletries

Design

Cogy wheelchair

AGENCY: TBWA\HAKUHODO
BRAND: Cogy wheelchair
CATEGORY: Products & Services: Pharmaceutical / Toiletries
AWARD: Silver
ADVERTISER: TESS CO., LTD.

2017 MAD STARS - Silver - Use of Promo & Activation: Use of promotional stunts / live

Promotion

adidas running Green Light Run Tokyo

AGENCY: TBWA\HAKUHODO
BRAND: adidas
CATEGORY: Use of Promo & Activation: Use of promotional stunts / live
AWARD: Silver
ADVERTISER: adidas

2017 MAD STARS - Bronze - Branded Viral Videos

Branded Viral Videos

The Professional of Japan

AGENCY: TBWA\HAKUHODO
BRAND: Nissan Caravan
CATEGORY: Branded Viral Videos
AWARD: Bronze
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Bronze - Digital & Social for PR

PR

adidas running Green Light Run Tokyo

AGENCY: TBWA\HAKUHODO
BRAND: adidas
CATEGORY: Digital & Social for PR
AWARD: Bronze
ADVERTISER: adidas

2017 MAD STARS - Bronze - Practices & Specialism: Events & Experiential (PR campaign)

PR

adidas running Green Light Run Tokyo

AGENCY: TBWA\HAKUHODO
BRAND: adidas
CATEGORY: Practices & Specialism: Events & Experiential (PR campaign)
AWARD: Bronze
ADVERTISER: adidas

2017 MAD STARS - Crystal - Integrated Campaign led by PR

PR

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Integrated Campaign led by PR
AWARD: Crystal
ADVERTISER: Nissan Motor Corp.

2017 MAD STARS - Crystal - Digital & Social for PR

PR

ProPILOT CHAIR Story

AGENCY: TBWA\HAKUHODO
BRAND: NISSAN ProPILOT
CATEGORY: Digital & Social for PR
AWARD: Crystal
ADVERTISER: Nissan Motor Corp.