2017 MAD STARS Award Winners

MAD STARS

Creative Award

Busan, South Korea

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Hakuhodo, Tokyo

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2017 MAD STARS - Grand Prix - Products & Services: Finance / Services / Entertainment

Film

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Products & Services: Finance / Services / Entertainment
AWARD: Grand Prix
ADVERTISER: Sony Interactive Entertainment Inc.

2017 MAD STARS - Gold - Branded Entertainment Videos

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Branded Entertainment Videos
AWARD: Gold
ADVERTISER: Sony Interactive Entertainment Inc.

2017 MAD STARS - Gold - Branded Viral Videos

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Branded Viral Videos
AWARD: Gold
ADVERTISER: Sony Interactive Entertainment Inc.

2017 MAD STARS - Gold - Art direction / production design

Film Craft

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Art direction / production design
AWARD: Gold
ADVERTISER: Sony Interactive Entertainment Inc.

2017 MAD STARS - Gold - Product & Service: Vehicles

Film

Hot Drive

AGENCY: Hakuhodo
BRAND: JMS
CATEGORY: Product & Service: Vehicles
AWARD: Gold
ADVERTISER: JMS Auto Group

2017 MAD STARS - Gold - Art direction / production design

Film Craft

Hot Drive

AGENCY: Hakuhodo
BRAND: JMS
CATEGORY: Art direction / production design
AWARD: Gold
ADVERTISER: JMS Auto Group

2017 MAD STARS - Silver - Online ad

Interactive

GRAVITY CAT

AGENCY: Hakuhodo
BRAND: Sony Interactive Entertainment Inc.
CATEGORY: Online ad
AWARD: Silver
ADVERTISER: Sony Interactive Entertainment Inc.

2017 MAD STARS - Silver - Communication Design: Promotional items

Design

Voice Chocolate

AGENCY: Hakuhodo
BRAND: NTT Docomo
CATEGORY: Communication Design: Promotional items
AWARD: Silver
ADVERTISER: NTT Docomo, Inc.

2017 MAD STARS - Silver - Products & Services: Electronics / IT/ Office Equipments

Promotion

Voice Chocolate

AGENCY: Hakuhodo
BRAND: NTT Docomo
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Silver
ADVERTISER: NTT Docomo, Inc.

2017 MAD STARS - Bronze - Products & Services: Electronics / IT/ Office Equipments

Mobile

Voice Chocolate

AGENCY: Hakuhodo
BRAND: NTT Docomo
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Bronze
ADVERTISER: NTT Docomo, Inc.

2017 MAD STARS - Bronze - Products & Services: Electronics / IT/ Office Equipments

Design

Voice Chocolate

AGENCY: Hakuhodo
BRAND: NTT Docomo
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Bronze
ADVERTISER: NTT Docomo, Inc.

2017 MAD STARS - Bronze - Products & Services: Cosmetic / Beauty / Clothing

Design

Kimono Wearing The Rain

AGENCY: Hakuhodo
BRAND: Takashimaya
CATEGORY: Products & Services: Cosmetic / Beauty / Clothing
AWARD: Bronze
ADVERTISER: Takashimaya

2017 MAD STARS - Crystal - Products & Services: Electronics / IT/ Office Equipments

Integrated

Misheard Font

AGENCY: Hakuhodo
BRAND: Hearing Aid
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Crystal
ADVERTISER: Panasonic

2017 MAD STARS - Crystal - Products & Services: Electronics / IT/ Office Equipments

Print

Misheard Font

AGENCY: Hakuhodo
BRAND: Hearing Aid
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Crystal
ADVERTISER: Panasonic