LÖSEV - "My Dear Brother" by MAD STARS 2020
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LÖSEV - "My Dear Brother"
This ad is part of the ACT Responsible Collection
- Brand: LÖSEV
- Country: Turkey
- Advertiser: LÖSEV
| Title | My Dear Brother |
| Brief | The idea was to create an alternative ending for one of the saddest movies in Turkish cinema history: "My Dear Brother" (1973). The film featured a little boy with leukaemia. His biggest wish is for a television at home and his older brothers try everything to get one for him. But the boy dies just before he can watch it. In order to highlight the life-saving role of the Lösev leukaemia foundation, the famous final scene was changed thanks to some cinematic wizardry. Now, when his big brother brings the TV home, the ailing little boy wakes up to watch. |
| Agency | Rafineri |
| Campaign | Losev - change the end |
| Advertiser | LÖSEV |
| Brand | LÖSEV |
| Posted | May 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Advertising Agency | Ra....ri Subscribers Only |
| Chief Executive Officer (CEO) | E..e K...an Subscribers Only |
| Copywriter | A..l T....ki Subscribers Only |
| Creative Director | ..i S...r Subscribers Only |
| Creative Director | K...M G...EL Subscribers Only |
| Creative Director | D..U G...K Subscribers Only |
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