2017 MAD STARS Award Winners
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Girl in the Mask
AGENCY:
Cheil China
BRAND:
Operation Smile
CATEGORY:
Cinematography
AWARD:
Grand Prix
ADVERTISER: Operation Smile Inc.
Gameboy
AGENCY:
McCann Health
BRAND:
Xalatan
CATEGORY:
Print Craft: Illustration
AWARD:
Gold
ADVERTISER: Pfizer
Gameboy
AGENCY:
McCann Health
BRAND:
Xalatan
CATEGORY:
Print Craft: Art direction
AWARD:
Silver
ADVERTISER: Pfizer
Gameboy
AGENCY:
McCann Health
BRAND:
Xalatan
CATEGORY:
Products & Services: Pharmaceutical / Toiletries
AWARD:
Silver
ADVERTISER: Pfizer
Gameboy
AGENCY:
McCann Health
BRAND:
Xalatan
CATEGORY:
Print Craft: Art direction
AWARD:
Silver
ADVERTISER: Pfizer
All For That First Hello
AGENCY:
J. Walter Thompson Shanghai
BRAND:
Elevit
CATEGORY:
Product & Service: Pharmaceutical /Toiletries
AWARD:
Silver
ADVERTISER: Bayer
Pocket with Love
AGENCY:
Publicis Guangzhou
BRAND:
Xihan Action
CATEGORY:
Diverse Insights
AWARD:
Silver
ADVERTISER: Xihan Action
My Sole Story
AGENCY:
AKQA
BRAND:
Nike Running
CATEGORY:
Communication Design: Digital design
AWARD:
Silver
ADVERTISER: Nike
Know You Again
AGENCY:
F5
BRAND:
Al Glasses
CATEGORY:
Products & Services: Electronics / IT/ Office Equipments
AWARD:
Silver
ADVERTISER: Baidu Online Network Technology Co., Ltd.
Natural Disaster
AGENCY:
Publicis Shanghai
BRAND:
Xiaomi
CATEGORY:
Products & Services: Electronics / IT/ Office Equipments
AWARD:
Silver
ADVERTISER: XIAOMI
Natural Disaster
AGENCY:
Publicis Shanghai
BRAND:
Xiaomi
CATEGORY:
Print Craft: Illustration
AWARD:
Silver
ADVERTISER: XIAOMI
Natural Disaster
AGENCY:
Publicis Shanghai
BRAND:
Xiaomi
CATEGORY:
Outdoor Craft: Illustration
AWARD:
Silver
ADVERTISER: XIAOMI
Natural Disaster
AGENCY:
Publicis Shanghai
BRAND:
Xiaomi
CATEGORY:
Billboards & Posters
AWARD:
Silver
ADVERTISER: XIAOMI
Scrabble Keyboard
AGENCY:
Cheil OpenTide
BRAND:
Scrabble Keyboard
CATEGORY:
Mobile Craft: User experience
AWARD:
Silver
ADVERTISER: Scrabble Club (HK)
Dynamite Cow
AGENCY:
Amber China
BRAND:
AMMELOO
CATEGORY:
Print Craft: Illustration
AWARD:
Silver
ADVERTISER: Ammelon Cookware
All For That First Hello
AGENCY:
J. Walter Thompson Shanghai
BRAND:
Elevit
CATEGORY:
Diverse Insights
AWARD:
Bronze
ADVERTISER: Bayer
All For That First Hello
AGENCY:
J. Walter Thompson Shanghai
BRAND:
Elevit
CATEGORY:
Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
AWARD:
Bronze
ADVERTISER: Bayer
Pocket with Love
AGENCY:
Publicis Guangzhou
BRAND:
Xihan Action
CATEGORY:
Products & Services: Corporate / Institution
AWARD:
Bronze
ADVERTISER: Xihan Action
Pocket with Love
AGENCY:
Publicis Guangzhou
BRAND:
Xihan Action
CATEGORY:
Others
AWARD:
Bronze
ADVERTISER: Xihan Action
Pocket with Love
AGENCY:
Publicis Guangzhou
BRAND:
Xihan Action
CATEGORY:
Products & Services: Corporate / Institution
AWARD:
Bronze
ADVERTISER: Xihan Action
