2017 MAD STARS Award Winners
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GRAVITY CAT
AGENCY:
Hakuhodo
BRAND:
Sony Interactive Entertainment Inc.
CATEGORY:
Products & Services: Finance / Services / Entertainment
AWARD:
Grand Prix
ADVERTISER: Sony Interactive Entertainment Inc.
Glicode
AGENCY:
Dentsu Inc.
BRAND:
Ezaki Glico
CATEGORY:
Mobile applications / Mobile
AWARD:
Grand Prix
ADVERTISER: Ezaki Glico Co., Ltd.
ProPILOT CHAIR Story
AGENCY:
TBWA\HAKUHODO
BRAND:
NISSAN ProPILOT
CATEGORY:
Use of Media: Use of ambient media
AWARD:
Gold
ADVERTISER: Nissan Motor Corp.
#TackleTheRisk
AGENCY:
TBWA\HAKUHODO
BRAND:
AIG Japan
CATEGORY:
Editing
AWARD:
Gold
ADVERTISER: AIG Direct
#TackleTheRisk
AGENCY:
TBWA\HAKUHODO
BRAND:
AIG Japan
CATEGORY:
Products & Services: Corporate / Institution
AWARD:
Gold
ADVERTISER: AIG Direct
GRAVITY CAT
AGENCY:
Hakuhodo
BRAND:
Sony Interactive Entertainment Inc.
CATEGORY:
Branded Entertainment Videos
AWARD:
Gold
ADVERTISER: Sony Interactive Entertainment Inc.
GRAVITY CAT
AGENCY:
Hakuhodo
BRAND:
Sony Interactive Entertainment Inc.
CATEGORY:
Branded Viral Videos
AWARD:
Gold
ADVERTISER: Sony Interactive Entertainment Inc.
GRAVITY CAT
AGENCY:
Hakuhodo
BRAND:
Sony Interactive Entertainment Inc.
CATEGORY:
Art direction / production design
AWARD:
Gold
ADVERTISER: Sony Interactive Entertainment Inc.
Hot Drive
AGENCY:
Hakuhodo
BRAND:
JMS
CATEGORY:
Product & Service: Vehicles
AWARD:
Gold
ADVERTISER: JMS Auto Group
Hot Drive
AGENCY:
Hakuhodo
BRAND:
JMS
CATEGORY:
Art direction / production design
AWARD:
Gold
ADVERTISER: JMS Auto Group
Personal Innovation Act
AGENCY:
Six Tokyo
BRAND:
Softbank
CATEGORY:
Products & Services: Corporate / Institution
AWARD:
Gold
ADVERTISER: Softbank
Glicode
AGENCY:
Dentsu Inc.
BRAND:
Ezaki Glico
CATEGORY:
Use of direct marketing: Use of digital in a direct marketing
AWARD:
Gold
ADVERTISER: Ezaki Glico Co., Ltd.
Cogy wheelchair
AGENCY:
TBWA\HAKUHODO
BRAND:
Cogy wheelchair
CATEGORY:
Product & Service: Pharmaceutical /Toiletries
AWARD:
Gold
ADVERTISER: TESS CO., LTD.
Oil Man and Match Woman
AGENCY:
Tohokushinsha Film Corporation
BRAND:
TAIYO HOLDINGS
CATEGORY:
Products & Services: Corporate / Institution
AWARD:
Gold
ADVERTISER: TAIYO HOLDINGS
Momotaro Episode 4
AGENCY:
Tugboat
BRAND:
Pepsi Zero
CATEGORY:
Visual Effects
AWARD:
Silver
ADVERTISER: Suntory Limited
ProPILOT CHAIR Story
AGENCY:
TBWA\HAKUHODO
BRAND:
NISSAN ProPILOT
CATEGORY:
Product & Service: Vehicles
AWARD:
Silver
ADVERTISER: Nissan Motor Corp.
ProPILOT CHAIR Story
AGENCY:
TBWA\HAKUHODO
BRAND:
NISSAN ProPILOT
CATEGORY:
Use of Promo & Activation: Use of exhibitions and installations
AWARD:
Silver
ADVERTISER: Nissan Motor Corp.
ProPILOT CHAIR Story
AGENCY:
TBWA\HAKUHODO
BRAND:
NISSAN ProPILOT
CATEGORY:
Practices & Specialism: Events & Experiential (PR campaign)
AWARD:
Silver
ADVERTISER: Nissan Motor Corp.
ProPILOT CHAIR Story
AGENCY:
TBWA\HAKUHODO
BRAND:
NISSAN ProPILOT
CATEGORY:
Product & Service: Vehicles
AWARD:
Silver
ADVERTISER: Nissan Motor Corp.
ProPILOT CHAIR Story
AGENCY:
TBWA\HAKUHODO
BRAND:
NISSAN ProPILOT
CATEGORY:
Product & Service: Vehicles
AWARD:
Silver
ADVERTISER: Nissan Motor Corp.
