2017 MAD STARS Award Winners

MAD STARS

Creative Award

Busan, South Korea

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2017 MAD STARS - Grand Prix - Branded Entertainment Videos

Branded Entertainment Videos

Single Belief

AGENCY: Dentsu Taiwan
BRAND: The Glenlivet
CATEGORY: Branded Entertainment Videos
AWARD: Grand Prix
ADVERTISER: Pernod Ricard

2017 MAD STARS - Gold - Product & Service: Pharmaceutical /Toiletries

Film

SOS Running Man

AGENCY: Inspire Advertising
BRAND: Sigmu Secom
CATEGORY: Product & Service: Pharmaceutical /Toiletries
AWARD: Gold
ADVERTISER: Sigmu Secom

2017 MAD STARS - Silver - Ambient (Non standard and Free-format): Interactive Outdoor Experience

Outdoor

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Ambient (Non standard and Free-format): Interactive Outdoor Experience
AWARD: Silver
ADVERTISER: Heineken

2017 MAD STARS - Silver - Products & Services: Drinks(alcoholic & non-alcoholic)

Outdoor

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Products & Services: Drinks(alcoholic & non-alcoholic)
AWARD: Silver
ADVERTISER: Heineken

2017 MAD STARS - Silver - Ambient (Non standard and Free-format): Non-Standard Indoor Advertising

Outdoor

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Ambient (Non standard and Free-format): Non-Standard Indoor Advertising
AWARD: Silver
ADVERTISER: Heineken

2017 MAD STARS - Silver - Branded Information Videos

Kiwifruit

AGENCY: Leo Burnett Taiwan
BRAND: Wellcome
CATEGORY: Branded Information Videos
AWARD: Silver
ADVERTISER: Wellcome Supermarket

2017 MAD STARS - Bronze - Products & Services: Drinks(alcoholic & non-alcoholic)

Media

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Products & Services: Drinks(alcoholic & non-alcoholic)
AWARD: Bronze
ADVERTISER: Heineken

2017 MAD STARS - Bronze - Products & Services: Drinks(alcoholic & non-alcoholic)

Design

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Products & Services: Drinks(alcoholic & non-alcoholic)
AWARD: Bronze
ADVERTISER: Heineken

2017 MAD STARS - Bronze - Campaign Videos (Case film)

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Campaign Videos (Case film)
AWARD: Bronze
ADVERTISER: Heineken

2017 MAD STARS - Bronze - Products & Services: Drinks(alcoholic & non-alcoholic)

Direct

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Products & Services: Drinks(alcoholic & non-alcoholic)
AWARD: Bronze
ADVERTISER: Heineken

2017 MAD STARS - Bronze - Ambient (Non standard and Free-format): Small Scale Special Solutions

Outdoor

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Ambient (Non standard and Free-format): Small Scale Special Solutions
AWARD: Bronze
ADVERTISER: Heineken

2017 MAD STARS - Bronze - Use of Music

Film Craft

The Date

AGENCY: ADK Taiwan
BRAND: Seine River Cafe
CATEGORY: Use of Music
AWARD: Bronze
ADVERTISER: Uni-President

2017 MAD STARS - Crystal - Branded Viral Videos

SOS Running Man

AGENCY: Inspire Advertising
BRAND: Sigmu Secom
CATEGORY: Branded Viral Videos
AWARD: Crystal
ADVERTISER: Sigmu Secom

2017 MAD STARS - Crystal - Branded Entertainment Videos

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Branded Entertainment Videos
AWARD: Crystal
ADVERTISER: Heineken

2017 MAD STARS - Crystal - Branded Viral Videos

Friend-Making Mug (Case Film)

AGENCY: Leo Burnett Taiwan
BRAND: Heineken Taiwan
CATEGORY: Branded Viral Videos
AWARD: Crystal
ADVERTISER: Heineken