2017 MAD STARS Award Winners

MAD STARS

Creative Award

Busan, South Korea

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2017 MAD STARS - Gold - Outdoor Craft: Illustration

Outdoor

Babies

AGENCY: Cheil Hong Kong
BRAND: Jbl
CATEGORY: Outdoor Craft: Illustration
AWARD: Gold
ADVERTISER: Jbl

2017 MAD STARS - Gold - Print Craft: Art direction

Print

Babies

AGENCY: Cheil Hong Kong
BRAND: Jbl
CATEGORY: Print Craft: Art direction
AWARD: Gold
ADVERTISER: Jbl

2017 MAD STARS - Silver - Products & Services: Electronics / IT/ Office Equipments

Print

Babies

AGENCY: Cheil Hong Kong
BRAND: Jbl
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Silver
ADVERTISER: Jbl

2017 MAD STARS - Silver - Print Craft: Illustration

Print

Babies

AGENCY: Cheil Hong Kong
BRAND: Jbl
CATEGORY: Print Craft: Illustration
AWARD: Silver
ADVERTISER: Jbl

2017 MAD STARS - Silver - Practices & Specialism: Corporate responsibility

PR

Tesco Safety Bags

AGENCY: Cheil Hong Kong
BRAND: Tesco Safety Bags
CATEGORY: Practices & Specialism: Corporate responsibility
AWARD: Silver
ADVERTISER: Tesco

2017 MAD STARS - Silver - Outdoor Craft: Art direction

Outdoor

Babies

AGENCY: Cheil Hong Kong
BRAND: Jbl
CATEGORY: Outdoor Craft: Art direction
AWARD: Silver
ADVERTISER: Jbl

2017 MAD STARS - Bronze - Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction

Direct

Tesco Safety Bags

AGENCY: Cheil Hong Kong
BRAND: Tesco Safety Bags
CATEGORY: Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
AWARD: Bronze
ADVERTISER: Tesco

2017 MAD STARS - Bronze - Products & Services: Corporate / Institution

Direct

Tesco Safety Bags

AGENCY: Cheil Hong Kong
BRAND: Tesco Safety Bags
CATEGORY: Products & Services: Corporate / Institution
AWARD: Bronze
ADVERTISER: Tesco

2017 MAD STARS - Bronze - Use of Promo & Activation: Use of merchandising / in-store

Promotion

Tesco Safety Bags

AGENCY: Cheil Hong Kong
BRAND: Tesco Safety Bags
CATEGORY: Use of Promo & Activation: Use of merchandising / in-store
AWARD: Bronze
ADVERTISER: Tesco

2017 MAD STARS - Bronze - Healthcare

Public Service Advertising

Tesco Safety Bags

AGENCY: Cheil Hong Kong
BRAND: Tesco Safety Bags
CATEGORY: Healthcare
AWARD: Bronze
ADVERTISER: Tesco

2017 MAD STARS - Bronze - Products & Services: Cosmetic / Beauty / Clothing

Design

Crafted By My Heart

AGENCY: DDB Group Asia Pacific
BRAND: Des & Co.
CATEGORY: Products & Services: Cosmetic / Beauty / Clothing
AWARD: Bronze
ADVERTISER: Des & Co.

2017 MAD STARS - Crystal - Communication Design: Posters

Design

Babies

AGENCY: Cheil Hong Kong
BRAND: Jbl
CATEGORY: Communication Design: Posters
AWARD: Crystal
ADVERTISER: Jbl

2017 MAD STARS - Crystal - Products & Services: Electronics / IT/ Office Equipments

Outdoor

Babies

AGENCY: Cheil Hong Kong
BRAND: Jbl
CATEGORY: Products & Services: Electronics / IT/ Office Equipments
AWARD: Crystal
ADVERTISER: Jbl

2017 MAD STARS - Crystal - Products & Services: Corporate / Institution

Promotion

Tesco Safety Bags

AGENCY: Cheil Hong Kong
BRAND: Tesco Safety Bags
CATEGORY: Products & Services: Corporate / Institution
AWARD: Crystal
ADVERTISER: Tesco